''The return of the Jeep Wagoneer, which first debuted in 1962 and ceased production in 1991, will allow Jeep to re-enter a segment expected to grow more than 50% in the next three years to nearly 450,000 vehicles, according to LMC Automotive. The average transaction price for large SUVs has risen 16% since 2015 to $68,405, and 17% for large luxury SUVs to $98,949 this year, according to researcher Edmunds.''
''The new offerings from Stellantis could further erode GM’s dominance of the large SUV market, which slipped to 53% in 2021 from 62% in 2016. Meanwhile, Ford Motor Co. grew its share to 20% from 13% in the same period, thanks to the Ford Expedition and popular Lincoln Navigator, according to Edmunds.''
The twin Wagoneers are more than just a new model launch for Jeep. They’re an ambitious step for a rugged brand known for muddy off-roading into the rarefied air of luxury vehicles.
The Wagoneer starts at $57,995 and the Grand Wagoneer starts at $86,995. Extravagant amenities account for the eye-popping $30,000 price difference: Palermo quilted leather-trimmed seats, passenger and rear-seat screens, Amazon Fire TV, and McIntosh speakers. The trucks will also offer “hands-free” driving assist features, though executives declined to give specifics.
The models signal an evolution “into something totally new, like a brand within a brand,” Meunier said in a virtual press conference last week. “This product is meant to build memories,” he said. “It’s meant to be, at one point of time, full of mud.”
Jeep Targets Cadillac Escalade with $111,000 Grand Wagoneer
The Jeep brand, a pioneer of the modern sport-utility vehicle, has long missed out on one of its most lucrative segments. Not anymore.
www.bloomberg.com
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