Sergio Marchionne, man and friend is gone at 66
One of Sergio's most famous decisions was to exit the North American mass market passenger C/D car segments in favor of more investment in Trucks & SUV's (Higher capacity/DT/Wagoner/Grand Wagoner/JL/Gladiator) . Some ''naysays'' claimed Nissan/Honda/Toyota was take all sort of marketshare from FCA, and how things related to ''armageddon '' was going to happen to FCA.
So far none of those grim predictions have came true.
FCA quickly passed Ford in Global automotive profitability by Q4 2016, in later on 2017 started to beat Ford in North America profitability. These events created massive Wall Street pressure on the Ford Family to drop Mark Fields as CEO, as well as Ford's passenger car lineup in North American lineup (likely the outsourcing of the next gen Fiesta to VW for Europe). Meanwhile Honda and Nissan automotive profitability have fallen to state the very least.
So far with covid-19, the move from passenger C/D car segments have only gotten stronger, so strong that Honda, the so called ''staple'' of North American passenger car line up is slowly) consolidating to just a Civic Sedan & hatch and an Accord sedan: Coupes and the Honda Fit are gone :
www.autonews.com
One of Sergio's most famous decisions was to exit the North American mass market passenger C/D car segments in favor of more investment in Trucks & SUV's (Higher capacity/DT/Wagoner/Grand Wagoner/JL/Gladiator) . Some ''naysays'' claimed Nissan/Honda/Toyota was take all sort of marketshare from FCA, and how things related to ''armageddon '' was going to happen to FCA.
So far none of those grim predictions have came true.
FCA quickly passed Ford in Global automotive profitability by Q4 2016, in later on 2017 started to beat Ford in North America profitability. These events created massive Wall Street pressure on the Ford Family to drop Mark Fields as CEO, as well as Ford's passenger car lineup in North American lineup (likely the outsourcing of the next gen Fiesta to VW for Europe). Meanwhile Honda and Nissan automotive profitability have fallen to state the very least.
So far with covid-19, the move from passenger C/D car segments have only gotten stronger, so strong that Honda, the so called ''staple'' of North American passenger car line up is slowly) consolidating to just a Civic Sedan & hatch and an Accord sedan: Coupes and the Honda Fit are gone :
https://www.cars.com/articles/sleep...civic-coupe-manual-accord-get-whacked-424098/
Honda discontinues Fit, Civic coupe, Accord manual
Honda is committed to its core car models but says it can no longer make an economic case, amid falling demand across the market, for the Fit subcompact, Civic coupe and six-speed manual version of the Accord sedan.
www.autonews.com
