Ford Follows Ram’s Lead, Pulls the Plug on the All-Electric Lightning
The Extended-Range (EREV) Era Takes Over
For the better part of the last decade, Detroit has pushed hard toward fully electric pickup trucks. Some of that momentum is now slowing, and the market is speaking loudly. Earlier this year, Ram made headlines by backing away from a pure battery-electric Ram 1500 REV and instead putting its full weight behind the extended-range electric Ramcharger. At the time, critics questioned the move.
Ford Follows Ram’s Lead, Pulls the Plug on the All-Electric Lightning
Ford follows Ram’s lead by discontinuing the all-electric Lightning and shifting to an extended-range electric strategy.
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