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FIAT Continues To Lead The Market In Brazil, After Another Successful Month!

redriderbob

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FIAT Continues To Lead The Market In Brazil, After Another Successful Month!​

14 Consecutive Months As The Sales Leader...​


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After taking back the sales lead in the Brazilian automotive market in 2021, FIAT continues to retain its dominant performance with new competition on the horizon in 2022.

In February, FIAT sold 26,414 units, conquering 21.9% of market share. The Italian brand has maintained the sales lead for 14 consecutive months in the market. Despite the challenging scenario of the industry due to the semiconductor crisis, the brand’s commercial strategy has been very successful. In just two months, it totaled 49,700 sales, a difference of almost 20,000 units over the second place.

 

Deckard Cain

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It's almost as if Fiat does have sales appeal when it is a properly managed brand. The european leadership should take note.
 

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