Fiat 500 axed in North America

[Freshforged]

Cutting AWD and the V6 from the journey is a head scratcher. My WAG is that they can offer deep discounts on the 4cyl FWD while not affecting profit as much as they would on the V6 AWD ones. Or its a CAFE thing, who knows. Either way Dodge is in pretty dire straights as a brand right now.

Ugh, those would be my two must-haves.

 

[TripleT]

Journey and Caravan are fleet queens that don't fit the brand identity at all anymore. They are squeezing out as much life as possible. As a Brand Dodge is making some the most fire breathing NASTY cars in it history. If it didn't have those 2 Daimler era Dinosaurs dragging it down it would be young demo ownership in the market by far..... I get that many people long for the days of the badge engineered model counts but FCA as opposed to Ford is a sub-branded company. The 3 Dodge models fit will with it niche inside the company and are nearly sub-brands in themselves spanning fleet model to the most potent vehicles since the Chrysler bought Maxwell and the Dodge brother got tired of Ford claiming credit for their work. The only way one can claim the situation is dire is if one is a consumer of cheap low margin vehicles.... Which honestly FCA doesn't have the capacity to make. Look for the new product out of WInsor soon.

 

[Bili]

In any case it will be interesting to watch what will come to Windsor and Toluca.

 

[Mopar426]

Journey and Caravan are fleet queens that don't fit the brand identity at all anymore. They are squeezing out as much life as possible. As a Brand Dodge is making some the most fire breathing NASTY cars in it history. If it didn't have those 2 Daimler era Dinosaurs dragging it down it would be young demo ownership in the market by far..... I get that many people long for the days of the badge engineered model counts but FCA as opposed to Ford is a sub-branded company. The 3 Dodge models fit will with it niche inside the company and are nearly sub-brands in themselves spanning fleet model to the most potent vehicles since the Chrysler bought Maxwell and the Dodge brother got tired of Ford claiming credit for their work. The only way one can claim the situation is dire is if one is a consumer of cheap low margin vehicles.... Which honestly FCA doesn't have the capacity to make. Look for the new product out of WInsor soon.

Nobody said they needed cheap volume vehicles but two old muscle cars (already had them, not buying the same car again and others share the same thoughts) and one SUV with a shady future makes for a brand in trouble whether you want to admit that or not. As a self proclaimed performance brand there is a TON of things they could be doing, which they choose not to.

 

[TripleT]

Nobody said they needed cheap volume vehicles but two old muscle cars (already had them, not buying the same car again and others share the same thoughts) and one SUV with a shady future makes for a brand in trouble whether you want to admit that or not. As a self proclaimed performance brand there is a TON of things they could be doing, which they choose not to.

You know what they are "Doing?" then fill me in. The 2 muscle cars and now Muscle SUV.... have become sub-brands in them self..... honestly I can point you a site where the doom and gloomers love to go on about the sky is falling they have been saying that for the last 11 years. The Challenger and Charger fill from fleet rental to THE MOST POTENT vehicles in the history of the company. The Durango has finally gotten the 392, fingers crossed for the Hellcat...…. Being a Multi-Brand store (the opposite of Ford) Dodge has hit is sweat spot, the dinosaur sub-prime people movers don't have place and don't fit the market focus at all anymore. They do fit Chryslers and that is why you see the Voyager and why the "Portal" .........……… Check capacity not sure what one is expecting.... but the days of slapping a Dodge grill on a Jeep are gone. CDJR will have a full line of Cars, Truck, SUV, and CUV but Jeep, Ram, Chrysler, or Dodge will never be full lines with all. Given that SUV and CUV are the hottest market segment it natural they Jeep at the moment would have the broadest range. Short cars are on life support so until that swings back cars will be niche. The trouble selling Mustangs and Camaros doesn't bode well for a Dodge even then though rumor persist (bet the payback it hurting). Like to see a Dodge sub Durango in the M3 and Macan range.... To me if you ask what the biggest whole in the combined CDJR product range is there.