In March of 2022, Dodge, with the help of Mopar, resurrected the Direct Connection name to become its base for performance parts for its expansive portfolio of performance vehicles over the years. In 1974, Direct Connection was launched as the exclusive source for performance parts and technical information, straight from the manufacturer. As an industry first, Direct Connection changed the game with a massive portfolio of performance parts sold through the dealer network with technical information and how-to performance upgrade guides. During the 1990s, Direct Connection was reorganized into Mopar Performance Parts; however, with Jeep® having its spin-off of the … (read full article...)
