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Dodge Rebrands Attitude in Mexico as Attitude R/T

Dodge Rebrands Attitude in Mexico as Attitude R/T​

Sportier Sedan Gets A Bold New Identity​


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When Dodge decided to freshen up its compact sedan lineup in Mexico, it didn’t just roll out a new trim—it changed the name entirely. As of July, the popular Dodge Attitude now officially goes by Dodge Attitude R/T, making “R/T” part of the car’s name rather than a trim designation. That means shoppers can actually buy an Attitude R/T SXT, Sport, or GT, which has already caused a little confusion, but Dodge says the move helps separate this new performance-inspired model from the value-focused Attitudes of years past.

 
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