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Demand For Electric Pickup Trucks Continue To Decline

The electric vehicle (EV) revolution has ignited a fierce competition in the pickup truck segment, with automakers vying for consumer attention. However, recent sales trends suggest that the road to widespread adoption of electric pickups may be bumpier than anticipated. Ford, General Motors (GM), Rivian, and even industry-heavyweight Tesla are facing unique challenges in this … (read full article...)

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vbondjr1

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To keep it short and sweet, I feel EVs were dealt a bad hand in the way the gov't and EPA tried to force them on everyone plus just the way the world is going right now. EVs themselves aren't terrible but they need to be properly placed in the market base on the demographics of who is really buying these vehicles and where EVs are being sold. EVs could do well as trim levels or packages rather than all out vehicle lines but that's just my thoughts.
 

patfromigh

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It has been over 25 years since the GM EV1 first appeared. Back then battery electric vehicles were being touted as a simple and reliable alternative to vehicles with ICE power trains. Today's battery electric vehicles are not so simple and even take a hit in reliability if the weather doesn't cooperate. I think there is a market for simple and reliable EVs, but the electric pickup trucks being offered here don't match that description.

Some American consumers are going to be pretty upset when they discover the simple and reliable small battery electric pickup trucks marketed in other places outside the US.
 

bill burke

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I hate to say “ I told you so”....BUT...”I told you so”!!! There is a market for electric vehicles, but did anyone notice that 50% of former electric owners are switching back to gas powered vehicles? That’s the latest and for me, no surprise.
Subsidies and government mandates will not dictate a market that does not exist. Adam Smith had it right and the silent hand of the free market of Capitalism will dictate the supply and demand forces of business, not some environmental kooks promoting a false narrative. You idiots, you drank the Kool Aide and wasted billions on this manufactured hysteria that has no basis in fact or reality.
Idiots!
 

BWS

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I hate to say “ I told you so”....BUT...”I told you so”!!! There is a market for electric vehicles, but did anyone notice that 50% of former electric owners are switching back to gas powered vehicles? That’s the latest and for me, no surprise.
Subsidies and government mandates will not dictate a market that does not exist. Adam Smith had it right and the silent hand of the free market of Capitalism will dictate the supply and demand forces of business, not some environmental kooks promoting a false narrative. You idiots, you drank the Kool Aide and wasted billions on this manufactured hysteria that has no basis in fact or reality.
Idiots!
Lol. All so predictable
 

patfromigh

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Toyota is showing their EPU (electric pick up) concept at the Tokyo Mobility Show. They are also prototyping a small number of battery electric Hilux pickups in Thailand. The EPU is a unit-body based concept very close in size to the Ford Maverick. The battery electric Hilux is a body on frame pickup in a size the Tacoma used to be. The Tacoma is now on a separate and larger platform than the Asian-Pacific market Hilux. The electric Hilux will NOT be sold in the USA.

In Europe Stellantis introduced their Citroen E-C3 elctric subcompact. It is a 5 door tall hatchback model and will have a base price of 20,000 Euros. ($21,000 USD) The E-C3 shares its platform with the Jeep Avenger and the Fiat 600. These models will not be sold stateside because Americans want oversized and overpriced vehicles.

What will kill battery electric vehicles in the US are the very socialist mechanisms used to promote them in the first place. The subsidies given to purchase an EV are for affluent buyers. Much of the government regulations ignore the input of engineers. The focus on only one solution has a chilling effect on the development of better ones. The government mainstream media axis ignores or downplays concerns about EV fires, the lack of a robust charging infrastructure, and a critical need to upgrade our electrical grid.

Will the Ram REV succeed? I have my doubts. It depends on welfare for the affluent to purchase one, but even with the subsidy it will still be overpriced. The size of it makes it a poor choice for urban use, where EVs are most practical. People want hybrids.
 

TripleT

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Again, I think the Key is 3 cylinder engine. If it has the range and towing prowess a Truck focus Hybrid could provide it will be a game changer. This isn't a new concept been moving goods around this country that way for what a Century?
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Throwing a Car Hybrid or EV solution in a Truck clearly is NOT a proper solution.
 

AlexB

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Stellantis CFO says no changes in EV investments.
Says they will always invest in ICE due to emerging growth areas, and it gives the company a fallback in case adoption lags in developed markets .
 

patfromigh

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The Hilux EV trucks in Thailand have a serious commercial grade power train. It has an electric motor on a solid rear axle. It has a single cab and is definitely not a consumer toy. The Toyota EPU , meanwhile, is probably intended for CARB states.

If Ram engineers can advance a decent range extended EV power train in the Ram pickup, the market will shift in their direction. I am really curious what will show up under the hood of the ProMaster EV. Some big name commercial vehicle parts vendors have been knocking on the doors at Auburn Hills. Hopefully that will be chosen over the Euro drive train.
 

TripleT

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Now that could be fun, a nuclear-powered electric car!!! I like it.
Just is this common theme that a electric car or truck can't get wet..... it all about water management.
 

patfromigh

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So what are the four electrified pickups originating from North America? This was stated at the Stellantis Pro One presentation a few weeks ago. Here is my guess, now seeing that Ram seems to treat the REV and Ramcharger as separate models, and also observing the eTorque is just considered a drivetrain option for various models.

1. Ram REV
2. Ramcharger (I don't know if it will be considered as a PHEV or a range extended EV.)
3. Gladiator PHEV
4. A Rampage with some kind of hybrid setup.

All the high voltage hybrids since the FCA era began have been plugins. Does anyone else have other thoughts of what the four electrified pickups will be?
 

TripleT

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So what are the four electrified pickups originating from North America? This was stated at the Stellantis Pro One presentation a few weeks ago. Here is my guess, now seeing that Ram seems to treat the REV and Ramcharger as separate models, and also observing the eTorque is just considered a drivetrain option for various models.

1. Ram REV
2. Ramcharger (I don't know if it will be considered as a PHEV or a range extended EV.)
3. Gladiator PHEV
4. A Rampage with some kind of hybrid setup.

All the high voltage hybrids since the FCA era began have been plugins. Does anyone else have other thoughts of what the four electrified pickups will be?
Dakota off STLA Large is my guess.
 

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