IS ANYBODY EVEN IN THE BUILDING AT CHRYSLER???
I'm absolutely sick of getting gaslit by FCA / Stellantis about ANY kind of plan for Chrysler.
It's their 100th Anniversary and they're clinging to life on ONE model... You remember, the one that has been around for almost 10 years - not counting the facelift.
Literally a brand on life support and they still refuse to give Chrysler an SUV -- let alone any other new products.
And now that they realize they might want to get busy and advertise **something** to show the brand is still around; and they choose THIS????
I mean sure, if your target market is retired aunts and uncles in Boca Ratton, Florida then congratulations -- you've nailed it. Only problem is, they're a limited audience and they don't buy cars often.
Seriously, did anybody bother to do ANY research? You know; Maybe see who's ACTUALLY buying vans and what appeals to THEM?
It feels like the only value to this soon-to-be marketing failure is that "Peanuts" is that its so non-relevant and innocuous that its very hard to seem political or to offend anybody.
But hey, there you go... apparently if you really wanna move some metal in 2025, ignore the trends, data, common sense and wisdom. Don't bother adding products, elevating the brand image, introducing new features or even advertising in any kind of cohesive, effective or relevant way. Just add "Peanuts" and watch the 10 year old minivan become a smash hit overnight
RIP Chrysler. We were all really rooting for you
moparinsiders.com
