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Chrysler Isn’t Dead: Big Changes And New Vehicles Coming In 2026

Chrysler Isn’t Dead: Big Changes And New Vehicles Coming In 2026​

A Revived Lineup, Fresh Direction, and Straight Talk From Chrysler’s CEO​


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For years, people have speculated that Chrysler was on its last legs. With no all-new models since the 2017 Chrysler Pacifica and a lineup limited to the Voyager, Pacifica, and Pacifica Hybrid, the brand looked like it was fading into the background. But after spending the summer covering event after event and hearing directly from Chrysler CEO Christine Feuell, I can confidently say this: Chrysler is not only alive and well—2026 is shaping up to be one of its biggest years in decades.

 
"Chrysler isn't dead" Lead photo of the DEI hire, that has done nothing for years, standing in front of a Chrysler that came out in 2011 and left production 3 model years ago.

It aint looking good boys.
 
Feuell, to be kind, seems totally lost in this job, mouthing pre-written or memorized talking points clearly out of her comfort zone on Chrysler or frankly anything automotive. Call it tough love or just good business acumen.
I hope she can find an executive job somewhere, but if Chrysler is to prosper, she needs to go ASAP. I bet you could find someone real quick who knows Chrysler.
As to product:,
The most obvious first, we must continue the Pacifica minivan
A spin-off 300 built off the Charger Six Pack is beyond logical, an absolute.
A spin-off Jeep Grand Cherokee two row SUV is very easy.
A spin-off Cherokee two row SUV is very easy.
A spin-off Dodge midsize hatchback with Airflow styling is not a stretch.
The brand wide absolute rule is affordable luxury and a return to the Chrysler signature front end styling. The concepts of the past could all apply today, use them. They still resonate and should guide the team.
Look what I’ve done, at much less than Feuell’s salary, I’ve solved the Chrysler confusion with six logical and easily executed suggestions, and two absolute rules for brand identity.
I’ll take her job at half the salary and save the poor women continued embarrassment trying to talk her way around something she is totally ill equipped to handle. Time to unload the baggage and get Chrysler going. Call me.
A boxy 300 on the new platform could have been the fleet and cop car queen while the charger could have been more radical. The charger name and reputation has more prestige than any Chrysler, if anyone was wondering.
 
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