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Chrysler Heir Tells Us His Thoughts On What The New Chrysler CEO Needs To Do!

Chrysler Heir Tells Us His Thoughts On What The New Chrysler CEO Needs To Do!​

As Chrysler New Leader CEO Comes Into Office, Tomorrow...​


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Earlier this past week, Stellantis announced that Christine Feuell, formerly the Chief Commercial Officer (CCO) of Honeywell Safety and Productivity Solutions will join the company effectivity tomorrow, as the new Chief Executive Officer (CEO) of the Chrysler brand.

We thought we would reach out to our good friend Frank B. Rhodes, Jr. (the great-grandson of Walter P. Chrysler) and a man on a mission to save the Chrysler brand and his grandfather’s legacy, for his thoughts on the move to introduce a new CEO to what he thinks needs to be done to push Chrysler forward into the future.

 
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Hey, I joined yesterday ,LOL, but this is an interesting conversation. All of the input is deserving and I am a true Plymouth fan also. As they say, Plymouth Binder Twine! The Germans got rid of the brand when they rolled in from the disaster Bob Eaton caused. In regards to the 200 and Pacifica - CHRYSLER, Under the Obama administration, Rahm Emanuel, and Steve Rattner gave Chrysler some breathing space and the Union agreed with a two tier wage system for six years. I suspect Marchionne requested this as the Obama administration wanted small cars produced. Well when the wages were close to parity Marchionne went to the union to make a deal to cease 200 and Dart production for trucks. He went first, gave the union hugs and avoided a strike. From then on Chrysler was on its own and Alfa got the funds.
 
Welcome then, not that it you but it has happen in the past the people will argue as to people of a banned person will rejoin, The tone wasn't.

The trend was showing up that mid-sized sedans were over capacity and margins were rapidly diminishing. The model was barely approved "YOU HAVE TO HAVE A MID-SIZE" argue prevailed. During the costly full volume implementation with plant update the market turn upside down, that combined with the lack of capacity to do implementation shuffle.. FCA won the lottery a got out ahead of the industry trend.

But no not done, they next breath approved another vehicle for a diminishing class but a bit of Chryslers own doing.

Let be clear the the entire budget for implementation of 5 models for Alfa fits inside one of these high volumes. Some of the component tooling is equivalent of pilot tooling for a high volume product like the 200 or Pacifica.

The complaint of fund for Alfa are born of ignorance and jealousy. There is no way the Chrysler buyer would except the near pilot test bed quality of the Alfa, another year of testing and development, and tooling would be required just to introduce the product to the market.
 
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