Chrysler Halcyon Concept Made Its First Public Appearance

The recently unveiled Chrysler Halcyon Concept made a surprise appearance at this past weekend’s Amelia Concours d’Elegance at The Ritz-Carlton Amelia Island in Amelia Island, Florida. It marked the first public appearance of the concept that is set to push the Chrysler brand’s new design direction. Chrysler CEO, Christine Feuell, highlighted the Halcyon as an important transition from the popular Airflow Concept. While the Airflow presented itself as a handsome all-electric all-wheel-drive (AWD) crossover, the Halcyon becomes a more conceptual four-door coupe, featuring radical “pipedream” ideology. “The Chrysler Halcyon Concept brings to life a fully electric tomorrow through new technology … (read full article...)

 

[crouchta]

At least we know where the sculpted doors from the Charger went......

 

[patfromigh]

This Halcyon concept has the same squished C-pillar that doomed the last Chrysler 200. I never thought I would ever feel nostalgic for the mid-Seventies Cordoba.

 

[bill burke]

The concept is clearly not a production proposal and that is not the point. What Halcyon has accomplished is demonstrating to Chrysler loyalist that there is design and engineering life left at Chrysler and we should not panic. Although the Airflow was a good effort, it lacked a distinctive brand signature design and it certainly was not the “look” of the Chrysler brand.
This concept is a message to the public that Chrysler got the message, the brand needs to rediscover its DNA and a cookie cutter effort was not the solution or acceptable. Can something like the Airflow work, with some Chrysler character, yes. Is the Halcyon realistic and possible, no, but it calms the panic of Chrysler loyalists that the brand management was totally lost in the woods. We were ready to send out a search party.
We don’t need something trend following, we need bold and distinctive. We need a Chrysler that every loyalist can know in a second, at first look, that yes folks “ THAT is a CHRYSLER !

 

[Mopar392]

The general design can be turned into production and it’ll looks awesome.

 

[bill burke]

The general design can be turned into production and it’ll looks awesome.

392, Let’s consider this concept as inspiration and importantly as evidence that Chrysler needs something spectacular as a halo model for the brand. I’d certainly agree, a sports coupe would fill this role, let’s say a Maserati GT spin off design that exudes Chrysler’s classic design elements. Waterfall grill touches would be a sure bet. Fill the design studio with Imperials and 300s of the glory days of yore. Yes I’m on board with your thinking, hopefully the corporate leadership agrees. Big development bucks true, but the need is bigger and the rewards even bigger. Right on.