Chrysler’s VIP Delivery System: A Legacy of Customer Care

Chrysler’s VIP Delivery System: A Legacy of Customer Care​

A Unique System For Lost Keys And Customer Service...​

In the early 1980s, Chrysler Corporation was determined to rebuild its reputation and reconnect with customers after narrowly avoiding bankruptcy. Under the leadership of CEO Lee Iacocca, the automaker introduced several groundbreaking initiatives that helped define the era of “The New Chrysler Corporation.” Among these innovations was the Chrysler VIP Delivery System, a customer-focused program designed to enhance owner satisfaction and peace of mind.

Chrysler's VIP Delivery System: A Legacy of Customer Care

In the early 1980s, Chrysler Corporation was determined to rebuild its reputation and reconnect with customers after narrowly avoiding bankruptcy. Under the leadership of CEO Lee Iacocca, the automaker introduced several groundbreaking initiatives that helped define the era of "The New Chrysler...

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[redriderbob]

 

[Mike201]

Still have and use my key chains and still have that owners manual holder!!! Those were the days!

 

[BWS1]

Still have one. Much to my sadness, the Lebaron it was attached to is gone, but kept the key chain. One of the most rock solid reliable cars I ever owned.