FIAT is the market leader in Brazil, and I actually can see them bringing in EVs there, but yes, as a supplement to an existing strong presence in the country, not a replacement. Some Brazilian states (São Paolo particularly) have serious air-quality issues due to traffic pollution, and while ethanol might have slightly lower NOx than gasoline, it’s not a fix for smog in the way electric cars would be. The state São Paolo is also wealthy, even by global standards (there are poorer states in the USA), so it’s a mistake to assume that there’s no market there for expensive cars, especially as Brazil has high taxes on cars which gives them room to equalise the price of EVs.