Again, explain the QS stage gate system again but instead I just bing this to save me time.
Stage Gate Process: The Complete Practice Guide - Designorate
So New Products a always in development they just don't always clear all the Gates. The Idea that things that start at Gate 1 and must make through Gate 5 is fallacy. It is more like a funnel, most product idea, a large majority of product idea get sorted out, some as late as implementation. Literally the Tool orders, some even later, but that is mess the system is designed to keep that from happening.
Very wise to avoid the crowded BOF mid-Segment that already has a corporate offering.
CUSW platform already has a Pickup... Not sure that it fit for NA.... Better to be on STLA Large which I understand from a carrier perspective is not a giant leap. Pretty sure STLA Medium is a PSA platform so that is a bigger leap.