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Balancing Act: Dodge’s Muscle & Mainstream Conundrum:
The Fine Line Between Performance & Volume:
By Ryan Dodd
From left to right: 2018 Dodge Challenger SRT HELLCAT Widebody, 2018 Dodge Durango SRT and 2018 Dodge Challenger SRT Demon. (Dodge)
After years of offering cheaper versions of Chrysler products, Dodge has begun the slow transformation into a muscle car brand. This began with the introduction of the new Charger in 2006 and continued a few years later with the debut of the new Challenger new iterations of the Viper soon after. In 2015, the transformation really began to kick off, though, as the HELLCAT siblings emerged to cement Dodge as the muscle car king.
2017 Dodge Viper GTS. (Dodge)
A few hiccups have occurred through this transformation. The first one was the Dodge Dart. While it was not a bad car, it simply failed to impersonate the muscle car that Dodge marketing portrayed it to be and happened to debut at a time when a dramatic shift toward crossovers was taking place across the market. Another problem was the Viper. It was unable to meet updated safety regulations and production of the Viper ended in late summer of 2017. The discontinuation of the Viper effectively removed the long-standing halo car of the Dodge brand, and the Challenger was positioned as the new halo. This repositioning forced Dodge to focus on both the Challenger and Charger so numerous special editions arrived including the T/A, GT AWD, Daytona, HELLCAT Widebody, the beastly Challenger SRT Demon, and most recently, the HELLCAT Redeye, R/T Scat Pack Widebody, and R/T Scat Pack 1320.
To read the complete article, click the link below...
http://www.moparinsiders.com/balancing-act-dodges-muscle-mainstream-conundrum
Balancing Act: Dodge’s Muscle & Mainstream Conundrum:
The Fine Line Between Performance & Volume:
By Ryan Dodd
From left to right: 2018 Dodge Challenger SRT HELLCAT Widebody, 2018 Dodge Durango SRT and 2018 Dodge Challenger SRT Demon. (Dodge)
After years of offering cheaper versions of Chrysler products, Dodge has begun the slow transformation into a muscle car brand. This began with the introduction of the new Charger in 2006 and continued a few years later with the debut of the new Challenger new iterations of the Viper soon after. In 2015, the transformation really began to kick off, though, as the HELLCAT siblings emerged to cement Dodge as the muscle car king.
A few hiccups have occurred through this transformation. The first one was the Dodge Dart. While it was not a bad car, it simply failed to impersonate the muscle car that Dodge marketing portrayed it to be and happened to debut at a time when a dramatic shift toward crossovers was taking place across the market. Another problem was the Viper. It was unable to meet updated safety regulations and production of the Viper ended in late summer of 2017. The discontinuation of the Viper effectively removed the long-standing halo car of the Dodge brand, and the Challenger was positioned as the new halo. This repositioning forced Dodge to focus on both the Challenger and Charger so numerous special editions arrived including the T/A, GT AWD, Daytona, HELLCAT Widebody, the beastly Challenger SRT Demon, and most recently, the HELLCAT Redeye, R/T Scat Pack Widebody, and R/T Scat Pack 1320.
To read the complete article, click the link below...
http://www.moparinsiders.com/balancing-act-dodges-muscle-mainstream-conundrum