- Apr 21, 2018
- Reaction score
- Metro Detroit
Alfa Romeo Tops Premium Segment In J.D. Power U.S. Sales Satisfaction Index Study!
Italian Brand Scored The Highest Of All The Stellantis Brands In The U.S...
The J.D. Power 2022 U.S. Sales Satisfaction Index (SSI) Study™ measures satisfaction with the sales experience among new-vehicle buyers and those who visit one dealer, only to purchase a vehicle elsewhere. Buyer satisfaction is based on six factors: delivery process, dealer personnel, working out the deal, paperwork completion, dealership facility, and dealership website. Rejecter satisfaction is based on five factors: salesperson, price, facility, variety of inventory, and negotiation.
The Alfa Romeo brand led the way for luxury marques and all Stellantis brands as the top premium brand in the J.D. Power 2022 U.S. SSI Study.