Alfa Romeo Quickly Changes Milano’s Name After Government Push Back

In a surprising turn of events, Alfa Romeo has quickly changed the name to its all-new Milano subcompact crossover just days after its unveiling. The Italian automaker had originally christened its latest creation as the “Alfa Romeo Milano,” intending to pay homage to the city where its illustrious history began over a century ago. However, amidst a storm of controversy between Stellantis and the Italian government, the authorities have filed an official complaint that claim it to be illegal to sell “Italian-sounding” products not produced in Italy. In recent month, Stellantis has faced significant criticism from prominent Italian figures, including … (read full article...)

 

[TripleT]

You can delete my thread. @Jared B

 

[BWS1]

 

[patfromigh]

Since Stellantis has the historic Chrysler Corporation brands in its orbit I suggest the car use a name from Plymouth's past, Scamp.

 

[TripleT]

Alfa Romeo Giulia GT Junior (1965 to 1977)​

 

[bill burke]

Just name it “Junior” and be done with it. Alfa Romeo could have called it the “Warsaw” and that would cause pushback. Italians, French, American members of Stellantis, a global enterprise, should have known clearly products with domestic names would be manufactured in other countries. They also know they would be sold, for a nice profit, in other countries. My Dodge Challenger is built in Canada, big deal. It’s an excellent, finely built vehicle designed by Dodge. I’m happy.

 

[patfromigh]

The red headed step child doesn't get named junior that often.