What's new
Mopar Insiders Forum

Register a free account today to become a member! Once signed in, you'll be able to participate on this site by adding your own topics and posts, as well as connect with other members through your own private inbox!

FIAT Continues To Lead The Market In Brazil, After Another Successful Month!

redriderbob

Mopar Guru!
Staff member
Joined
Apr 21, 2018
Messages
6,089
Reaction score
4,222
Points
113
Location
Metro Detroit

FIAT Continues To Lead The Market In Brazil, After Another Successful Month!​

14 Consecutive Months As The Sales Leader...​


1646843783724.png

After taking back the sales lead in the Brazilian automotive market in 2021, FIAT continues to retain its dominant performance with new competition on the horizon in 2022.

In February, FIAT sold 26,414 units, conquering 21.9% of market share. The Italian brand has maintained the sales lead for 14 consecutive months in the market. Despite the challenging scenario of the industry due to the semiconductor crisis, the brand’s commercial strategy has been very successful. In just two months, it totaled 49,700 sales, a difference of almost 20,000 units over the second place.

 
It's almost as if Fiat does have sales appeal when it is a properly managed brand. The european leadership should take note.
 
Back
Top