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Jeep® Launches Bold Campaign for the All-Electric Wagoneer S

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Jeep® Launches Bold Campaign for the All-Electric Wagoneer S​

Luxury Meets Capability in the First Global BEV from Jeep...​


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Jeep® is charging into the electric future with the launch of its first global battery electric vehicle (BEV), the Wagoneer S. Highlighting the seamless blend of sophistication and rugged capability, Jeep’s latest marketing campaign, “Beautfiul Things Can Still Get Dirty,” debuted today on YouTube with a 60-second film. A condensed 30-second version will air on television during Netflix’s Christmas Day football game(s).

moparinsiders.com

Jeep® Launches Bold Campaign for the All-Electric Wagoneer S

Jeep® is charging into the electric future with the launch of its first global battery electric vehicle (BEV), the Wagoneer S. Highlighting the seamless blend of sophistication and rugged capability, Jeep's latest marketing campaign, "Beautfiul Things Can Still Get Dirty," debuted today on...
moparinsiders.com moparinsiders.com
 
First of all I'm surprised the launch edition is well south of 90K in price. The 72K starting price isn't that much more than the higher trimmed Grand Cherokee 4Xe models. However, I still can't afford any of them.

Second, the instrument panels and controls look like they were designed for Earth people. I hate the GM EVs and some of the Asian brands with their tablet screens and hierarchical menu controls. The Chevy Silverado EV is one of the worse examples of that.

Third, this shouldn't surprise me, but it does. The Wagoneer S has a 5,600 pound curb weight. I remember a point in time when Jeep advertisements reminded us to "tread lightly."

The timing of this model couldn't be worse. The bloom is off the rose for battery electrics and the market has flattened out. The design was locked in before last winter's fateful day of "dead robots" frozen at charging facilities and along various streets and roads. This model needs a range extender. Hopefully the Recon will arrive with one. The challenge is packaging an IC engine with a front e-motor under the hood. The Chinese extended range models are rear drive only, so far. Jeep is 4WD.

The early adapters who went from a Prius to a Tesla are now ready to move on. Perhaps the Wagoneer S will be the next hit.
 
Compelling advertising interesting idea
 
I had high hopes that Jeep would launch this SUV with at least a hybrid to possibly save it. I was so disappointed it will launch as a pure electric only and more than disappointed at its styling. The front and rear are acceptable, but the sides are so lacking in any distinct character elements it is beyond bland and boring. Taken together the look is disjointed and contradictory in execution. In my opinion it has failed miserably to establish something special for Wagoneer in the mid size luxury SUV market. I see zero reason for anyone to buy this mess. I seriously considered buying the S since I would like a luxury SUV without the humongous size of the current Wagoneer. Once I got a look at the S and it’s all electric declaration, I was totally not interested. They may sell a few, but many will rot on dealership lots tarnishing any hope that the Wagoneer sub brand grows its reach into a new niche that, if this S were executed better, might have succeeded. Jeep, you blew this one big time.
As stated a gross disappointment destined to fail miserably.
 
On the interstate, our 2022 Wagoneer get over 22 miles a gallon which is about 530 miles per tank compared to the new EV with a 300 mile range. We purchased it for its 8 cylinder, comfort and range. If we trade it in, it won't be for an EV
 
This is a different class vehicle I am not sure calling it Wagoneer as a subbrand was the best choice ....

4xE of the RAM based vehicle is on the way but I expect the REEV will be the priority at this point.
 
patfromigh said:
First of all I'm surprised the launch edition is well south of 90K in price. The 72K starting price isn't that much more than the higher trimmed Grand Cherokee 4Xe models. However, I still can't afford any of them.

Second, the instrument panels and controls look like they were designed for Earth people. I hate the GM EVs and some of the Asian brands with their tablet screens and hierarchical menu controls. The Chevy Silverado EV is one of the worse examples of that.

Third, this shouldn't surprise me, but it does. The Wagoneer S has a 5,600 pound curb weight. I remember a point in time when Jeep advertisements reminded us to "tread lightly."

The timing of this model couldn't be worse. The bloom is off the rose for battery electrics and the market has flattened out. The design was locked in before last winter's fateful day of "dead robots" frozen at charging facilities and along various streets and roads. This model needs a range extender. Hopefully the Recon will arrive with one. The challenge is packaging an IC engine with a front e-motor under the hood. The Chinese extended range models are rear drive only, so far. Jeep is 4WD.

The early adapters who went from a Prius to a Tesla are now ready to move on. Perhaps the Wagoneer S will be the next hit.
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This guy has no idea what he is talking about: GM EV sales have increased over 60% year over year. Kia up 43%, Hyundai 77%, BMW 20%, Toyota/Lexus 40%, VW 8%, Audi 29%, Ford 21%, Nissan 23%

all of this (i got tired of looking up the various brands) and more up, growing faster than ICE growth for the same period. Facts don't care about your feelings.
 
BEV's just don't make sense for the average car buyer. I know a few Tesla owners and it's a status symbol car or truck to have one. These are all pretty wealthy, urban people that don't have long commutes. And none have owned their BEV's long enough to have to replace the batteries yet but that time is coming eventually.

This weekend I accompanied a friend to the local Cadillac dealership to purchase a new Escalade. The dealership was pushing the Escalade Q very hard but my friend didn't budge even after being escorted around the lot in the new Q. The Q weighs 2,000 lbs more than a regular Escalade due to the batteries. You can see how beefy the tires, wheels and suspension is on the vehicle by looking at it in person to accommodate the extra weight. It is very nice on the inside but so was the gas version my friend purchased. And they both supposedly have the same range although I am doubtful about the Escalade Q's 460 mile range. Another observation to me was it looked like the sales staff were all driving Ionic's. I'm sure they are not selling well either and I overheard one of the sales staff mention that having people see them on the road makes it appear that other people are buying them.

My conclusion is that the bloom is off the BEV rose so to speak. Although government has pushed this on us by forcing automakers to build these vehicles at great cost to them, It could be the undoing of several brands if they can't quickly switch to ICE or hybrid and move product. I'm particularly concerned for our American Mopar brands as we need some exciting, new product that brings people into the showrooms. It cannot be BEV only.
 
Jeeper1961 said:
BEV's just don't make sense for the average car buyer. I know a few Tesla owners and it's a status symbol car or truck to have one. These are all pretty wealthy, urban people that don't have long commutes. And none have owned their BEV's long enough to have to replace the batteries yet but that time is coming eventually.

This weekend I accompanied a friend to the local Cadillac dealership to purchase a new Escalade. The dealership was pushing the Escalade Q very hard but my friend didn't budge even after being escorted around the lot in the new Q. The Q weighs 2,000 lbs more than a regular Escalade due to the batteries. You can see how beefy the tires, wheels and suspension is on the vehicle by looking at it in person to accommodate the extra weight. It is very nice on the inside but so was the gas version my friend purchased. And they both supposedly have the same range although I am doubtful about the Escalade Q's 460 mile range. Another observation to me was it looked like the sales staff were all driving Ionic's. I'm sure they are not selling well either and I overheard one of the sales staff mention that having people see them on the road makes it appear that other people are buying them.

My conclusion is that the bloom is off the BEV rose so to speak. Although government has pushed this on us by forcing automakers to build these vehicles at great cost to them, It could be the undoing of several brands if they can't quickly switch to ICE or hybrid and move product. I'm particularly concerned for our American Mopar brands as we need some exciting, new product that brings people into the showrooms. It cannot be BEV only.
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I just can't see another one these post that ignores the regulatory reality facing OEMS.

If one thinks that losing the ability to sell to half the population any vehicle ANY VEHCILE isn't completely devastating I don't know how to have a discussion.

It is NOT being pushed by municipalities; it is being required. As of yesterday, the most populous states have a fleet of 30% zero emission vehicles to sell and register that OEMs vehicles in that state.

Do I disagree with much of what is written... Absolutely NOT.... IT DOESN'T MATTER OEMs have NO CHOICE and the better they sell the better they can hold on to some profitability.

Discussion needs to shift to OEM doing the best to meet compliance and consumer preference in multi-regulatory environment, with a bit more understanding of the challenge this presents.

Regulators are perfectly fine with collapse of the personal transport industry don't doubt that, and more focus should be made towards that instead giving OEM crap for try not to go quietly into the good night.
 
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TripleT said:
I just can't see another one these post that ignores the regulatory reality facing OEMS.

If one thinks that losing the ability to sell to half the population any vehicle ANY VEHCILE isn't completely devastating I don't know how to have a discussion.

It is NOT being pushed by municipalities; it is being required. As of yesterday, the most populous states have a fleet of 30% zero emission vehicles to sell and register that OEMs vehicles in that state.

Do I disagree with much of what is written... Absolutely NOT.... IT DOESN'T MATTER OEMs have NO CHOICE and the better they sell the better they can hold on to some profitability.

Discussion needs to shift to OEM doing the best to meet compliance and consumer preference in multi-regulatory environment, with a bit more understanding of the challenge this presents.

Regulators are perfectly fine with collapse of the personal transport industry don't doubt that, and more focus should be made towards that instead giving OEM crap for try not to go quietly into the good night.
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We all know the regulatory environment and what put us in this position in the first place. It's the cart before the horse ideology of the state who is demanding we all drive electric cars without first providing adequate electricity production and not anywhere near enough charging stations. Nor is there much of a plan for battery disposal when these things can't hold a charge like your iPhone in a few years. What about people who live in apartment buildings? Where are they going to charge their car? Also, ask any electrical engineer and he will tell you that batteries are a poor way to store and transfer energy. You must put considerable more energy into a battery than you get out of it. And don't get me started on how much CO2 we are saving as it takes the burning of a lot of oil and gas to mine and produce these batteries.
How about we change the discussion by making our government change the regulations? Don't they work for us? It's pretty clear that they don't know what they are doing and this should come as no surprise to anyone who's worked on a government project. I think there are batter ways to save the planet than forcing us all into BEV's.
I hope that you can see that I'm not upset with the OEM's at all. It's the government regulators that are requiring this mess despite inadequate infrastructure. And I do think that the next administration in D.C. will relax these regulations for the OEM's so we can slow down this rush to BEV and maybe even allow for the development of other, better propulsion technologies to emerge.
 
Jeeper1961 said:
We all know the regulatory environment and what put us in this position in the first place. It's the cart before the horse ideology of the state who is demanding we all drive electric cars without first providing adequate electricity production and not anywhere near enough charging stations. Nor is there much of a plan for battery disposal when these things can't hold a charge like your iPhone in a few years. What about people who live in apartment buildings? Where are they going to charge their car? Also, ask any electrical engineer and he will tell you that batteries are a poor way to store and transfer energy. You must put considerable more energy into a battery than you get out of it. And don't get me started on how much CO2 we are saving as it takes the burning of a lot of oil and gas to mine and produce these batteries.
How about we change the discussion by making our government change the regulations? Don't they work for us? It's pretty clear that they don't know what they are doing and this should come as no surprise to anyone who's worked on a government project. I think there are batter ways to save the planet than forcing us all into BEV's.
I hope that you can see that I'm not upset with the OEM's at all. It's the government regulators that are requiring this mess despite inadequate infrastructure. And I do think that the next administration in D.C. will relax these regulations for the OEM's so we can slow down this rush to BEV and maybe even allow for the development of other, better propulsion technologies to emerge.
Click to expand...

Again, Regulators don't really want Zero Emissions cars they want NO cars. Or like China they would make investiment in power in infrastructure.

Yeah, the better way is the 15min city and mass transit. According to them.

The New Administration can only role back Federal requirements but as settled law individual municipalities may regulate emissions in their area. It is that dang federalism written into the constitution.

As of any political chance of changes in these STATE yeah unlikely, if anything they will double down. She what New York just did to Energy Companies.
 
I know a few Californians and they love their cars, especially the gas burning ones. I have visited the state both North and South many times the last few years and what strikes me most is that I see very few electric cars there. From what I had heard in the news and on social media, I assumed they were all driving Tesla's out there. That is definitely not the case. I know that they are trying to regulate them out of existence but there will be a big pushback soon. The tide is turning not only in Cali but in most states.

None of these regulations are so set in stone that they can't be changed. The problem now is that the automakers have already invested a lot of money in battery production and designing these car platforms to accommodate multiple propulsions systems. And this is inefficient and makes the cars heavier. But if Stellantis can react quick and provide multiple configurations with ICE, BEV and Hybrid power, then they might survive and do well. And that is my hope. All I am saying is going full BEV is going to lead to a quick death.
 
Yeah ..... Yesterday is pretty set in stone.

RV industry is out of business in those states.

Hoping for a change of heart is not a business plan, and it escalating each year until full Zero-emission.

While there are many Good people in these states many have left making, it even less likely these regulations change anytime soon.
 
TripleT said:
Yeah, the better way is the 15min city and mass transit. According to them.
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The Chicago Auto Show is next month. I"m thinking about going there and was deciding which is the best mode of transportation. I have my passport card if I fly, and a Ventra card for the public transit. I can drive to a Park and Ride and take a Metra train. For that I need my cell phone. One can still use cash to get around, but only close to the city.

Close to home here in Minnesota, I wear different lanyards to get around. I have one with the fobs for my car and apartment. My car keeps tabs on me wherever I go, and the apartment key fob keeps track of whether I'm in or out of the building. I have another lanyard with my public transit pass cards, a Ventra card for Chicago and a GoTo card for that blue region of Minnesota.
 
Y'all excited about using mass transit in NY city? Upstate like Rochester to Syracuse going to get by without hydrocarbons?
 
TripleT said:
Yeah ..... Yesterday is pretty set in stone.

RV industry is out of business in those states.

Hoping for a change of heart is not a business plan, and it escalating each year until full Zero-emission.

While there are many Good people in these states many have left making, it even less likely these regulations change anytime soon.
Click to expand...
Luckily, I don't have to come up with a business plan but I am happy so offer suggestions or opine on what I wish that Stellantis would do for Chrysler, Dodge, Jeep and Ram. That is what this forum is for. I've been a loyal Mopar customer for 50 years. And we all can't take the subway, bus or light rail train to get where we need to go. Americans are used to having mobility and freedom to travel and we aren't going to ever give that up. At least not without a fight. As of January 20th, there will be a new sheriff in town and I am hoping that common sense will prevail on many issues including EPA regulations on C02 emissions.
As far as I'm concerned, let California and New York continue to fail. Maybe someday they will elect leaders with some common sense. And I'm not really trying to be political or insult anyone and their beliefs here. I respect everyone. But we are going too far off the rails in this country in every way possible. Like many people, I used to live in a very large city but the crime, traffic and cost is just too much. We have a lot of light rail that no one uses and a lot of Federal tax dollars were spent to build that light rail. It's useless and not only did it not relieve any traffic congestion, it has added to it. I could go on further but it is not the basis of my point.
Thankfully, Stellantis has a few ICE's still in play even if the venerable Hemi is no more. But what is lacking is new product that is not just BEV. We have been starved for quality new product for far too long. I am optimistic that by selling the controlling shares of Comau, that will free up some development money for new product. I think Elkann is smart to do this. It's good to have assets like that to sell that aren't part of your core business.
Happy New Years everyone. I am hoping that 2025 is the rebirth of the Mopar brands.
 
So don't sell to half the country? Brillant.

Everything is getting a BEV version, but nothing has to be BEV only
 
TripleT said:
So don't sell to half the country? Brillant.

Everything is getting a BEV version, but nothing has to be BEV only
Click to expand...
This Wagoneer S is a BEV only vehicle. It won't sell to half the country and I doubt it sells well in California or New York. Time will tell. I hope all Jeeps sell well. I'm rooting for them and not against them. I just think the tide is turning against BEV and coming back to more common sense practicality. BEV is a niche type vehicle and not practical for everyone. And I'm sure people in the Northeast who own BEV's are a little more concerned with this cold front moving in knowing their cars have about 2/3 of the range they normally do.
 
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