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Chrysler Isn’t Dead: Big Changes And New Vehicles Coming In 2026

Chrysler Isn’t Dead: Big Changes And New Vehicles Coming In 2026​

A Revived Lineup, Fresh Direction, and Straight Talk From Chrysler’s CEO​


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For years, people have speculated that Chrysler was on its last legs. With no all-new models since the 2017 Chrysler Pacifica and a lineup limited to the Voyager, Pacifica, and Pacifica Hybrid, the brand looked like it was fading into the background. But after spending the summer covering event after event and hearing directly from Chrysler CEO Christine Feuell, I can confidently say this: Chrysler is not only alive and well—2026 is shaping up to be one of its biggest years in decades.

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Chrysler Isn’t Dead: Big Changes And New Vehicles Coming In 2026

Chrysler isn’t dead: discover the big changes and new vehicles coming in 2026 that will revitalize the brand.
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"Chrysler isn't dead" Lead photo of the DEI hire, that has done nothing for years, standing in front of a Chrysler that came out in 2011 and left production 3 model years ago.

It aint looking good boys.
 
bill burke said:
Feuell, to be kind, seems totally lost in this job, mouthing pre-written or memorized talking points clearly out of her comfort zone on Chrysler or frankly anything automotive. Call it tough love or just good business acumen.
I hope she can find an executive job somewhere, but if Chrysler is to prosper, she needs to go ASAP. I bet you could find someone real quick who knows Chrysler.
As to product:,
The most obvious first, we must continue the Pacifica minivan
A spin-off 300 built off the Charger Six Pack is beyond logical, an absolute.
A spin-off Jeep Grand Cherokee two row SUV is very easy.
A spin-off Cherokee two row SUV is very easy.
A spin-off Dodge midsize hatchback with Airflow styling is not a stretch.
The brand wide absolute rule is affordable luxury and a return to the Chrysler signature front end styling. The concepts of the past could all apply today, use them. They still resonate and should guide the team.
Look what I’ve done, at much less than Feuell’s salary, I’ve solved the Chrysler confusion with six logical and easily executed suggestions, and two absolute rules for brand identity.
I’ll take her job at half the salary and save the poor women continued embarrassment trying to talk her way around something she is totally ill equipped to handle. Time to unload the baggage and get Chrysler going. Call me.
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A boxy 300 on the new platform could have been the fleet and cop car queen while the charger could have been more radical. The charger name and reputation has more prestige than any Chrysler, if anyone was wondering.
 
Mike201 said:
I think Walter P.'s (great?) grandson, Frank Rhoads would be a good fit. Yes, I know he is not in the car business, but I bet he has knowledge passed on from his family, and he actually cares about the Chrysler Division. No offence to Fuell, I would bet Frank would do a better job than her. Passion (and knowledge) for your vehicles is a good part of the job. I think Elkann and Filosa, based on what they are trying to do, have this passion for the North American arm. If they didn't, we would not be seeing this activity for the American brands.
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I’m sorry, and this is me being nice, but this is by far one of the…..least intelligent, things I’ve ever seen posted on the internet, ever.

While I’m with you that literally anyone could do a better job than this clown show Fuell, Frank Rhodes is the biggest joke of them all. The man literally expects to be handed the keys to a major corporation, just because his great grandpa started it. He, and his circus of small time “investors”, couldn’t handle keeping the toilets clean and stocked up on paper, let alone run the company. He is irrelevant to the entire world, especially the automotive sector

And no, there’s no passed down familial knowledge. Walter P had it, the knowledge, the grit, the drive, the personality, and it died with him
 
This entire post is laughable. We’re supposed to believe what a paid shill says, who clearly has no business as CEO of a major car brand, hell she would fail running a hot dog stand

Fuell is the poster child of bad DEI hires, and has neither the experience nor the chops to be a top executive. I said it before and got plenty of heat, but I’ll say it again…..she has absolutely shagged her way to where she is. Guaranteed

Until there’s product in the showroom that says otherwise, Chrysler as a brand is absolutely dead. We’ve seen not one grain of evidence to dispute that fact, not a single vehicle on wheels, nor drawing, no talk or rumor. Nothing
 
92lebaron said:
Bring back the PT Cruiser & LeBaron!!
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Fiat will be introducing a new global fastback in a matter of months. The development code is F2X. Mules with camouflage have been spotted driving around Italy. It will be built on a stretched Smart platform which is slightly larger than the K-based Chrysler Le Baron variants. While badge engineering was a total flop for the Dodge Hornet, I say let the people in Auburn Hills restyle the F2X into a proper Chrysler. Power it with an American engine and transmission and build it here.

All Stellantis needs to do to replace the PT Cruiser is build the Fiat Grande Panda here, also with an American engine and transmission. It can't be a Chrysler though. The CDJR dealers need an entry level vehicle and it shouldn't be a Chrysler. The Daimler days are over and Chrysler needs to move upscale. The PT in PT Cruiser stood for Plymouth Truck. As much as the Chrysler brand needs products, let Fiat handle the small stuff.
 
scatpack_69 said:
I’m sorry, and this is me being nice, but this is by far one of the…..least intelligent, things I’ve ever seen posted on the internet, ever.

While I’m with you that literally anyone could do a better job than this clown show Fuell, Frank Rhodes is the biggest joke of them all. The man literally expects to be handed the keys to a major corporation, just because his great grandpa started it. He, and his circus of small time “investors”, couldn’t handle keeping the toilets clean and stocked up on paper, let alone run the company. He is irrelevant to the entire world, especially the automotive sector

And no, there’s no passed down familial knowledge. Walter P had it, the knowledge, the grit, the drive, the personality, and it died with him
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Sorry you feel that way, but some of what I said was sort of sarcasm to Fuell, that anyone could do better than her. I would not expect Frank to be CEO of Chrysler. What I believe is yes, he has more passion for Chrysler than Fuell. My assumption is he has some knowledge of his family’s past.
Apparently my post should have indicated more of the sarcasm.
 
patfromigh said:
Fiat will be introducing a new global fastback in a matter of months. The development code is F2X. Mules with camouflage have been spotted driving around Italy. It will be built on a stretched Smart platform which is slightly larger than the K-based Chrysler Le Baron variants. While badge engineering was a total flop for the Dodge Hornet, I say let the people in Auburn Hills restyle the F2X into a proper Chrysler. Power it with an American engine and transmission and build it here.

All Stellantis needs to do to replace the PT Cruiser is build the Fiat Grande Panda here, also with an American engine and transmission. It can't be a Chrysler though. The CDJR dealers need an entry level vehicle and it shouldn't be a Chrysler. The Daimler days are over and Chrysler needs to move upscale. The PT in PT Cruiser stood for Plymouth Truck. As much as the Chrysler brand needs products, let Fiat handle the small stuff.
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Drop the Boutique model... Every CDJR in good standing should be a CDJRF
 
TripleT said:
Drop the Boutique model... Every CDJR in good standing should be a CDJRF
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Other legacy Italian brands can fill in for Fiat at the former Fiat dealers. I'm thinking Alfa Romeo and Abarth. I don't if including Maserati would be too much of a stretch, because of that brand's higher end models. Abarth is a zombie brand in the EU due to Brussel's unrelenting emissions regulations, but something with the Scorpion badge can be sent and sold here. Perhaps even Lancia can make a comeback.

Correction:
Guess what, according to a recent story on a reputable European website, the only IC engines that fit in the new Fiat 500 platform are the GME Firefly 3 and 4 cylinder variants. None of the American built four cylinders would fit, or even the 3 cylinder version of the 1.6 liter engine. There are challenges of feasibility and affordability. A 1.3 or 1.5 GSE-T Abarth 500 can be built, but the necessary cooling system changes pushes the car over the CO2 limits in the EU. North America doesn't have enough demand for Abarth models to justify the effort.

A larger IC engine series will fit in an Abarth 600, but that model is based on the CMP platform. Fiat showed the Abarth 600e in Sao Paulo motor show but not here, because Brazil has different crash standards.
 
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I care. The number one brand for global sales under the Stellantis umbrella is Fiat. During the past few years, as the American brands were circling the porcelain bowl, Fiat in Latin America was bringing home the bacon. There is money in the budget for Auburn Hills to bring back the Hemi, because Fiat dumped money into the kitty when CT prematurely cancelled key American products, vehicles which previously combined to sell around 300,000 units annually.

The marketing of the Fiat brand in North America has been a total disaster. The market niche for tiny cars is also tiny, but the Fiat brand had to make it tinier by trying to make the two door 500 a boutique product. Fiat never sold the Panda here, but now the Grande Panda is of a size to compete in a larger market niche.

The Dodge Hornet failed because it was a half hearted effort. It was the wrong size at the wrong price. What should the Hornet be replaced with (If it gets replaced at all)? If it is given an entry level price, it won't have a 324hp Hurricane 4 standard, and it probably wouldn't be very big either.

For the sake of discussion, let us say the Fiat brand gets cancelled in North America. Which of the. legacy Chrysler Corporation brands should get the task of selling entry level products? BTW, the money isn't there to resurrect the Plymouth or Rambler brands.
 
To be fair, I don't think any kind of marketing they could have done would have saved Fiat in the U.S. I'm 47 years old and my entire life I've heard people make fun of Fiat. Fiat is synonymous with junk in the U.S. thesaurus. When you have a perception that's as deeply rooted as that one for so many decades, it doesn't get solved overnight. Hell, I even remember when Fiat and Allis joined up to sell farm tractors and even those got jokes poked at them from the old timers. "Might make it half way down a row if you start early in the day, Joe!"
 
patfromigh said:
I care. The number one brand for global sales under the Stellantis umbrella is Fiat. During the past few years, as the American brands were circling the porcelain bowl, Fiat in Latin America was bringing home the bacon. There is money in the budget for Auburn Hills to bring back the Hemi, because Fiat dumped money into the kitty when CT prematurely cancelled key American products, vehicles which previously combined to sell around 300,000 units annually.

The marketing of the Fiat brand in North America has been a total disaster. The market niche for tiny cars is also tiny, but the Fiat brand had to make it tinier by trying to make the two door 500 a boutique product. Fiat never sold the Panda here, but now the Grande Panda is of a size to compete in a larger market niche.

The Dodge Hornet failed because it was a half hearted effort. It was the wrong size at the wrong price. What should the Hornet be replaced with (If it gets replaced at all)? If it is given an entry level price, it won't have a 324hp Hurricane 4 standard, and it probably wouldn't be very big either.

For the sake of discussion, let us say the Fiat brand gets cancelled in North America. Which of the. legacy Chrysler Corporation brands should get the task of selling entry level products? BTW, the money isn't there to resurrect the Plymouth or Rambler brands.
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Rambler and Plymouth are dead.... No one in the Marketplace remembers them. Fiat does have name recognition but just never had the dealer networks. 2 product offering at Boutique even failed at Mini.

The solution is actually quite easy. CDJRF... Full Tipo line, Panda, and 500.
 
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