Ralph says John (Elkann) green lights a separate Product Team (instead of just concepts)for Chrysler Brand

[AlexB]

I’ll put it very bluntly, we’re back on with Chrysler,” Ralph Gilles, Stellantis design chief,

"What does that mean, practically speaking? “We set up a [design] studio,” Gilles continued. ”We didn’t have a Chrysler studio, it was kind of coupled in with the Dodge studio, so we set up a separate Chrysler studio."

"The studio that we set up about a year and a half ago, we’ve been just going nuts in there, looking at concepts.”

Other pieces that make up a happening car company are coming together, too. “The product planners have a team,” Gilles said. “There’s a marketing team now, so we’ve built all the fixings to really look after the brand, and that’s brought new energy I find, new questions, new demands from the brand heads.”

https://www.roadandtrack.com/news/a64971262/chrysler-is-back-on-stellantis-design-boss-ralph-gilles/

 

[bill burke]

Obviously, Chrysler needs help. As stated repeatedly by many loyalists, there seems to be a void in vision and direction at Chrysler and now it seems a stand alone Product Team needs to come to the rescue. Chrysler is floundering and video clips that parrot talking points about Chrysler’s legacy, talking points that scream of a lack of real knowledge or automotive gravitas by the cheerful chief officer, just does not cut it. Time to not only get a Product Team in place, time to get someone in charge who really knows Chrysler passionately and personally.
Time to not only send help with a Product Team, it’s time to hang a “Help Wanted” sign out for a new brand leadership team.