Ram Secures U.S. Patent for Rampage Compact Pickup

Ram Secures U.S. Patent for Rampage Compact Pickup​

However, It Does Not Mean Its Coming To The North American Market... Yet!​

Ram is making headlines again, this time for securing a U.S. design patent for the Ram Rampage — its new compact pickup that’s already gained popularity in South America. The design patent, filed on March 16, 2023, and officially granted on April 22, 2025, by the United States Patent and Trademark Office (USPTO), has ignited serious buzz. But let’s be clear: a patent doesn’t mean the Rampage is heading straight to North American dealerships.

Ram Secures U.S. Patent for Rampage Compact Pickup

Ram secures a U.S. patent for Rampage, sparking speculation about a potential compact pickup coming to North America.

moparinsiders.com

 

[Stephen345]

Stellantis need to consider this Rampage for the global market too, for example Europe, Asia and RHD such as Australia, New Zealand and South Africa.

 

[bill burke]

Time to act on this Rampage. This idea has been bounced around, analyzed and advocated for at least a year and still no decision. If we start today we are looking at a year or more to get it to market. So much time wasted on something that looks prime time right now. A tweak here, a tuck there and Ram has a proven success for this segment. Call me overly simplistic, but why not get this Rampage going because it’s time to act, like yesterday.

 

[patfromigh]

I have to wonder what is wrong with the leadership of the legacy Chrysler Corp brands, that they have totally abandoned the entry level and affordable segments. I might also add Fiat's USA marketing team to this. Stellantis is selling affordable vehicles for the European market with products based on the "Smart platform." These vehicles offer both BEV and thermal engine drive options, both options at highly competitive prices. No Leapmotor involvement is needed.

While the Slate pickup is currently garnering a lot of attention with its low entry price and much appreciated simplicity, a few commentators have pointed out the Ford Maverick is close to the same price, except it doesn't get a government rebate. Ram needs an affordable Maverick competitor, this design could be it. What Ford did with the hybrid AWD system for the Maverick was clever. Ram could take the eFlite from the Pacifica and do the same thing. I'm aware there is some newer hybrid system on the horizon. but this can be advantageous because the unit is in production and simplicity is staged to make a comeback.

Ram Trucks leadership also needs to stop punishing people who buy the lower line trims with parts that scream cheap. I don't know why the affordable and simple philosophy never crossed the pond. The current Fiat 500e is sold as a boutique item while Americans would probably flock to the Grande Panda. Europeans can buy both the Fiat 500 and Grande Panda in base trims with steel wheels and a bracket for a smart phone instead of a touch screen. I wonder where the Slate designers got that idea.

I would even suggest that Jeep could build a Slate competitor by using the Smart platform and building a modern day Jeepster Commando. The purists would hate it because it would be front drive based and have a 4Xe option like the Jeep Avenger. The late Sixties. early Seventies Jeepster offered a variety of tops like the Slate does, a pickup or UV or roadster.