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Ram Secures U.S. Patent for Rampage Compact Pickup

Ram Secures U.S. Patent for Rampage Compact Pickup​

However, It Does Not Mean Its Coming To The North American Market... Yet!​


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Ram is making headlines again, this time for securing a U.S. design patent for the Ram Rampage — its new compact pickup that’s already gained popularity in South America. The design patent, filed on March 16, 2023, and officially granted on April 22, 2025, by the United States Patent and Trademark Office (USPTO), has ignited serious buzz. But let’s be clear: a patent doesn’t mean the Rampage is heading straight to North American dealerships.

Ram Secures U.S. Patent for Rampage Compact Pickup

Ram secures a U.S. patent for Rampage, sparking speculation about a potential compact pickup coming to North America.
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Stellantis need to consider this Rampage for the global market too, for example Europe, Asia and RHD such as Australia, New Zealand and South Africa.
 
Time to act on this Rampage. This idea has been bounced around, analyzed and advocated for at least a year and still no decision. If we start today we are looking at a year or more to get it to market. So much time wasted on something that looks prime time right now. A tweak here, a tuck there and Ram has a proven success for this segment. Call me overly simplistic, but why not get this Rampage going because it’s time to act, like yesterday.
 
I have to wonder what is wrong with the leadership of the legacy Chrysler Corp brands, that they have totally abandoned the entry level and affordable segments. I might also add Fiat's USA marketing team to this. Stellantis is selling affordable vehicles for the European market with products based on the "Smart platform." These vehicles offer both BEV and thermal engine drive options, both options at highly competitive prices. No Leapmotor involvement is needed.

While the Slate pickup is currently garnering a lot of attention with its low entry price and much appreciated simplicity, a few commentators have pointed out the Ford Maverick is close to the same price, except it doesn't get a government rebate. Ram needs an affordable Maverick competitor, this design could be it. What Ford did with the hybrid AWD system for the Maverick was clever. Ram could take the eFlite from the Pacifica and do the same thing. I'm aware there is some newer hybrid system on the horizon. but this can be advantageous because the unit is in production and simplicity is staged to make a comeback.

Ram Trucks leadership also needs to stop punishing people who buy the lower line trims with parts that scream cheap. I don't know why the affordable and simple philosophy never crossed the pond. The current Fiat 500e is sold as a boutique item while Americans would probably flock to the Grande Panda. Europeans can buy both the Fiat 500 and Grande Panda in base trims with steel wheels and a bracket for a smart phone instead of a touch screen. I wonder where the Slate designers got that idea.

I would even suggest that Jeep could build a Slate competitor by using the Smart platform and building a modern day Jeepster Commando. The purists would hate it because it would be front drive based and have a 4Xe option like the Jeep Avenger. The late Sixties. early Seventies Jeepster offered a variety of tops like the Slate does, a pickup or UV or roadster.
 
This vehicle has been on sale in Brazil for almost 2 maybe three years by now. It is a great seller, gets great reviews and has a great resale value. Seeing how this vehicle is already designed in the computer, has the dimensions saved it blows my mind that they can’t take all of that and put it in Belvedere, figure out what engine you’re gonna put in it modify it to US and Canadian standards and put this thing in production before the end of the year. It seems though they’re making this a lot more difficult than it is. They have the assembly plant. They have the design and they know what the modifications need to be to make it US ready. What’s the hold up?
 
While I am not sure what the exact differences are between the Brazil and USA requirements for crash standards and emissions standards, I cannot fathom a top tier auto company not designing a new vehicle that couldn't be easily adapted to both markets. Stellantis has starved the US market for new product for years. I'm not even sure how Chrysler is still a viable brand. This compact truck should have come to the US and Brazil at the same time. Ram needs entry level product and more customers in their showrooms. Youngsters buying a Rampage might someday buy a new Ram 1500 Tungsten if they get good value from their Rampage. This is how you get repeat buyers and a loyal customer base. It is a travesty that this little truck is not already being built in Belvedere and in showrooms across the USA.
 
Mike201 said:
This vehicle has been on sale in Brazil for almost 2 maybe three years by now. It is a great seller, gets great reviews and has a great resale value. Seeing how this vehicle is already designed in the computer, has the dimensions saved it blows my mind that they can’t take all of that and put it in Belvedere, figure out what engine you’re gonna put in it modify it to US and Canadian standards and put this thing in production before the end of the year. It seems though they’re making this a lot more difficult than it is. They have the assembly plant. They have the design and they know what the modifications need to be to make it US ready. What’s the hold up?
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Just in case you need any more support for you clear, common sense, business case logical and necessary quick implementation on this, I add a RESOUNDING “ YES !!! “
I know two regular guys who could help these guys, and I sure Tim is on board too, to get this ball rolling. YES !
 
The average transaction price of the Ford Maverick currently stands at $33,000. If Ram can't match that they shouldn't even bother. The pieces are there, however, to make a decent product, the 2.0 GME-T is a proven unit, as is the hybrid transmission found in the Pacifica, and there is the option of a sorted out conventional 9-speed automatic.
 
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Quick and simple put this and the hornet on the stla large platform. Offer both with the new 300hp 2.0l hurricane-4 EVO powertrain with an optional hybrid variant with the new 880rfe hybrid variant transmission and call it a day. Something like this for people cross shopping the maverick will sell
 
vbondjr1 said:
Quick and simple put this and the hornet on the stla large platform. Offer both with the new 300hp 2.0l hurricane-4 EVO powertrain with an optional hybrid variant with the new 880rfe hybrid variant transmission and call it a day. Something like this for people cross shopping the maverick will sell
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The Rampage would have to be a STLA Medium vehicle to justify its size.
 
The Maverick is defining the market. Ford didn't create this market segment, it just uncovered it and is now reaping the benefits. Unless Stellantis builds a product that taps into this market segment and resonates with the buyers, it will most likely flop.

The newest vehicles built on the STLA-large platform, the Charger and the Wagoneer S, are flops. Will the Recon be a flop? If it is overweight and overpriced like its electric siblings, yes. A midsize pickup using the same STLA large platform will likely have a similar fate.

Another thing about the Maverick, it is decimating Ranger sales. There is a lot of sales cannibalization happening. Consumers are stating their preference by voting with their checkbooks.

Ram has the winning formula, and the Rampage is evidence of it. Whether the myopic Ram product planners can see this remains to be discovered.
 
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