Recent content by cgseller

I find that Euro styling just missing most of the audience for the US/Canada (not sure about MX). The exterior is fine - the interior is just not the kind that Chrysler consumers are used to? The sharp edges remind me of the 2000s failures. With that said - the footprint seems to be...

Maybe - you have to make a business case for the work - and decide what is worth preserving and what is worth just letting go. You could be on to something however only time will tell.

This is name preservation to avoid pollution in the industry. Car names/terms sometimes have a long history and tail and you want to preserve that so that your competition can not benefit from your past success or venerability. I imagine there is nothing here since all of those terms were in...

Did I read correctly that the N.A. market is more revenue per unit? That may look good to shareholders however as a consumer - I want to buy at EU "prices". I suppose Hemi buyers are inelastic (low elasticity of demand)?

It is hard to not read this as confirmation that the Ram 1500 ReEV (REV) is ready and simply waiting for capacity to run down the line. I do wish that it was the Jeep Wagoneer and Jeep Grand Wagoneer though. It makes just more sense to the consumer. Of course there is a lot of history of...

Indeed, as product owner and ensuring financial sustainability, "with orders already exceeding production..." strongly affirms the 1500 REV will not get production line priority until late in Q4... at best.

Totally agree with @TripleT above that this was a super expensive and wasteful publicity stunt. The vehicle was in excellent condition. The parts would be valuable to someone to be used for years, decades while still not adding another "problem" vehicle to your neighborhood. Do I understand...

Yes - lead, follow, or get out of the way. In the case of BEV 1.5 class, they are choosing to get out of the way right now with Ford, GM, and others already grabbing the market for early adopters. In the has a ReEV though - that is a lead effort. I hope the product owner here does not wait...

Indeed. REV can stand for something relatable now and Ramcharger needs to just be mothballed as a name while RAM (as they like to style it) is a brand name. No one will remember this little blip in time and name swap come Dec of 2026. RAM 1500 REV is easy to say and people may actually...

That makes sense. I know/see a lot of those people. If those are the audience - Chrysler or Dodge could do that.... Is the product decisions here a milking of the veneration of the Jeep brand at the cost of dilution of the brand principles (rubicon)? Has that ship sailed already ?

I wonder what the demographic is for people who make the purchasing decision for this vehicle. Offroad minded people who want a high end large SUV? Family friendly kid transport for after school activiites or trips? Dad's who want power and Mon's who want use? People who want a status...

Do I understand correctly that the RAM team responsible for the item identified that it was missing. They reported the device missing to the authorities as they should ( the sooner the better if you want to find it) Then - the person in possession of it was notified (how - let's leave that out...

You may have an interesting perspective and point. While Norway used these methods they also did it over a decade and have different dynamics than USA.

S So much to umpack here - but overall you hit some GREAT points. Chrysler has made shareholders happy a few times with keep the old Jeep while having the Grand Cherokee still around. They did the same thing with the RAM once or twice, and with the Minivan. The logistics would have been...

Not surprised based on the way this vehicle has been handled - marked a year in advance. Some kind of marketing or launch experiment to see if you share the information enough in advance does it change the way people talk about it or show interest?