Stellantis Struggles To Connect With Customers

Stellantis Struggles To Connect With Customers​

Falling Scores Show A Big Disconnect​

For years, Stellantis has been trying to balance tradition with the future. But according to the latest American Customer Satisfaction Index (ACSI) survey, the company’s North American brands are falling flat with its customers.

Stellantis Struggles To Connect With Customers

Explore why Stellantis struggles to connect with customers as survey results reveal poor satisfaction across its brands.

moparinsiders.com

 

[o4major97]

the reason people are not responding positively is not because Ram has failed to bring an electric truck to market…it is because they screwed with a successful formula. How well did the electric Charger sell?????????? still too many limitations ,especially for trucks.

 

[Kego]

They will have lots of Cherokees and Compasses unsold on the lots also if they don’t offer a competitive ICE options for these vehicles. Particularly in the US. Don’t seem to have learned anything with the EV only Charger fiasco.

 

[bill burke]

The delay and roll out of anything electric argument is a bogus statement which defies reality. Americans DO NOT want electrics and like myself, are skeptical of hybrids. Beating a dead horse only proves that pseudo intellectual arrogance dies harder than a sick horse. Where’s my whip Sergio??
The fact is this very same thinking, so woke and utterly rejected, lingers on in the confused minds of those remaining who bought into the green hoax agenda.
It will indeed take time for Americans to warm to a company that ignored and in instances, mocked their desires and intellect. I too am not interested in the new Cherokee I had breathlessly awaited, deeply disappointed at the current hybrid only offering that likely will continue to disconnect with a significant segment of the market. Yea us hardcore gas folks who realized fast there is no climate crisis.
The only Jeep I want is a fully gas powered version and if not offered, I’m decoupling real fast from the Jeep brand after decades of loyal ownership. That’s a real crisis, old thinking that rejects a false narrative. Age truly brings one wisdom.
These numbers do not reflect any electrification delay anxiety symptoms or reactions, but simply a bunch of woke influenced and arrogant executives refusing to admit they got it so, so wrong and they themselves are the ones lacking true intellect and hoping that maybe another shot at stupid works this time.
How many times will these losers get it wrong? Perhaps this data will bring them to the reality of their failed thinking and discredited decision making. Let’s hope so, the numbers and facts are inconvenient when you think wrong is right…again.

 

[patfromigh]

Gee, I thought the problem was the trash quality and the high prices. There are too many gaps in the lineup among the legacy Chrysler Corp brands, created by discontinuing models without replacing them. Case in point, the Ram Classic was a well received value package which was dropped and the replacement is supposed to be the BOF mid-size which is four model years out. There is no guarantee that replacement will follow the same value formula either. The value package Ram 1500 packages still missed the mark.

The entire Chrysler brand lineup is a minivan which has grown long in the tooth.

The Jeep Cherokee is in the starting gate and nearly ready to go. Next up will be the Recon, but will the Jeep poo-bahs learn their lesson with the Wagoneer S and offer an ICE option on the Recon? The new Compass is on the market in Europe as an EV. The old Compass is in its twilight here, not receiving the updates that the Latin American models have that make them best sellers. Finally there's the Renegade which was the entry point for the Stellantis brands. Good luck with that.

I almost forgot Dodge. That brand is fading into Irrelevancy. It will pass away with the boomers.

 

[Danno20]

I haven't seen a Ram commercial for a long time (did Ram quit advertising?) but I see a GMC and Chevy commercial every 15 minutes. Ram has some special deals like 10% below MSRP or on the HDs a whole $2000 off! Oh boy. GMC is offering 20% below MSRP. Ram still has the Travers high prices. Sierra and Silverado 1500s are selling quite well even with terrible engine and transmission issues.

 

[j.p. giannattasio]

Gee, I thought the problem was the trash quality and the high prices. There are too many gaps in the lineup among the legacy Chrysler Corp brands, created by discontinuing models without replacing them. Case in point, the Ram Classic was a well received value package which was dropped and the replacement is supposed to be the BOF mid-size which is four model years out. There is no guarantee that replacement will follow the same value formula either. The value package Ram 1500 packages still missed the mark.

The entire Chrysler brand lineup is a minivan which has grown long in the tooth.

The Jeep Cherokee is in the starting gate and nearly ready to go. Next up will be the Recon, but will the Jeep poo-bahs learn their lesson with the Wagoneer S and offer an ICE option on the Recon? The new Compass is on the market in Europe as an EV. The old Compass is in its twilight here, not receiving the updates that the Latin American models have that make them best sellers. Finally there's the Renegade which was the entry point for the Stellantis brands. Good luck with that.

I almost forgot Dodge. That brand is fading into Irrelevancy. It will pass away with the boomers.

 

[j.p. giannattasio]

You just couldn't write a article without throwing the boomers in, for what reason? Dodge is the reason Henry Ford made it. Dodge was great right up until Fiat got involved. What are you 18 years old? I've had 3 great Challengers with no recalls or mechanical problems. Stellantis needs to sell off American brands, that's the problem right now.

 

[BWS1]

I said it from the beginning of Stale Antics. The French have a long and storied history of success in the American car market. Just look at all the examples…………………………………………..
Yeah, I couldn’t come up with a Single one either. ITS OVER BOYS AND GIRLS. Has been for a while now. We can pretend we’re rooting for them. What are we rooting for???? A bunch of Europeans trashing some old brands that USED to be a car company we loved . 1.6 liter Peugeot engine that the world knows is a basket case. Good luck ! Just don’t call it a Jeep!! Cause it ain’t!! And neither are the rest any longer. And there in lies the whole disconnect this article reports about.

 

[patfromigh]

You can sell a young man's car to an old man, but you can never sell an old man's car to a young man. The Dodge brand is for Luddites, and increasingly their products depend on a fading history.

I'm a boomer, in my last job I had before I retired I saw how cheapened out the Challengers and Chargers became. The 2023 models were the worst for shoddy parts. Fiat saved the remnants of the Old Chrysler Corp. It was Daimler that messed up the Neon, which was bringing new blood into the Dodge brand. Plymouth disappeared under the Daimler regime and Chrysler was cheapened out to fill the gap. It was Daimler that sold New Process to Magna and now a Chrysler designed drive unit is now being built in China for everybody else's products.

Dodge was great right up until Fiat got involved.

The Dodge Aspen with transverse torsion bars, carburetors with leaking floats, and rust problems, yeah great. Having to carry a spare ballast resistor in the glove compartment, great. Every other K-car was great. Ultra-Drive A604! The best Challengers were built by Mitsubishi, and they had a Hemi as well.

The Dodge Avenger, Caliber, and Journey were designed and introduced under the Daimler regime. It was Fiat that cleaned up that mess.

 

[UN4GTBL]

These results shouldn’t be a surprise to anyone.

Leadership jacked up prices & didn’t care about nose diving quality.

On top of those two problems:
Ram lost the Hemi, TRX & DS.
Chrysler has been abandoned, with just a minivan that launched 8 years ago.
Dodge lost the Hemi, the LX vehicles, and instead got an overpriced rebadged Alfa, a poorly timed EV car (that EV buyers don’t want and the core Dodge audience don’t want either), and the loss of mass market offerings (Journey & Caravan), the best selling Dodge is a 14 year old SUV with multiple versions of the Hemi.
Jeep has been watered down, Grand Cherokee & Wagoneer lost the Hemi, no mass market vehicles (new Compass or Cherokee), and some bizarre EV luxury vehicle (that should have been badged Dodge or Chrysler) that nobody bought either (Wagoneer S)

They literally could have continued to sell the old LX cars, KL, DT Hemi, WL Hemi and been in a much better place than this current post-tavaras dumpster fire.

I long for the good old days when we complained of only getting new sticker packages.

 

[bill burke]

Gee, I thought the problem was the trash quality and the high prices. There are too many gaps in the lineup among the legacy Chrysler Corp brands, created by discontinuing models without replacing them. Case in point, the Ram Classic was a well received value package which was dropped and the replacement is supposed to be the BOF mid-size which is four model years out. There is no guarantee that replacement will follow the same value formula either. The value package Ram 1500 packages still missed the mark.

The entire Chrysler brand lineup is a minivan which has grown long in the tooth.

The Jeep Cherokee is in the starting gate and nearly ready to go. Next up will be the Recon, but will the Jeep poo-bahs learn their lesson with the Wagoneer S and offer an ICE option on the Recon? The new Compass is on the market in Europe as an EV. The old Compass is in its twilight here, not receiving the updates that the Latin American models have that make them best sellers. Finally there's the Renegade which was the entry point for the Stellantis brands. Good luck with that.

I almost forgot Dodge. That brand is fading into Irrelevancy. It will pass away with the boomers.

Yea, that too. At 80 and a boomer, us seasoned and wise vets don’t want an unsettling reality check on our Dodge love timeframe. We are the guys in the “White Hats” who joined the “Dodge Rebellion” and knew immediately the answer to that Sheriff’s question, “Hey boy, what you got under that hood?” Don’t rush us out the door before our time and Dodge’s full recovery. Like us, the Dodge Rebellion wants you, in spite of your youth.
This Boomer still drives a Hemi Dodge like a youngster and loves life fully. Go Dodge !

 

[Ryan]

What you want <> what the market wants.

Consumers are asking for electrified options, regulations or not. More hybrids and PHEVs right now rather than EVs, but electrified nonetheless. Those of you who are old school are now in the minority. No company will survive catering to that minority.

It’s time to realize that change is inevitable and no amount of whining about it online will stop it. Jeep will gladly sacrifice your sale to open up to a larger demographic.

The lack of connection to customers is not a symptom of hybrids and small engines, it’s a symptom of questionable reliability, poor dealership experience, and price gouging.

 

[bill burke]

What you want <> what the market wants.

Consumers are asking for electrified options, regulations or not. More hybrids and PHEVs right now rather than EVs, but electrified nonetheless. Those of you who are old school are now in the minority. No company will survive catering to that minority.

It’s time to realize that change is inevitable and no amount of whining about it online will stop it. Jeep will gladly sacrifice your sale to open up to a larger demographic.

The lack of connection to customers is not a symptom of hybrids and small engines, it’s a symptom of questionable reliability, poor dealership experience, and price gouging.

I’d change that to some consumers. Rebates ending 9/30 will essentially kill the BEV market, perhaps forever and hybrids still carry the unknowns some fear and reject. You missed the point Ryan, us old times, whiners perhaps, but enough of a market no one dares to ignore. I’m counting on that opinion, long term. The Boomers still are hanging on in the millions, have a great deal of disposable income squirreled away and years and years to spend it. I question your premise on people wanting electric nonetheless, since in my demographic circles at the retirement coffee clubs, they want nothing to do with them and most voted for the guy in charge making it happen at this very moment as I write. Damn Boomers just won’t be quiet or coerced. That’s the point.
How could you assume less?

 

[Ryan]

I’d change that to some consumers. Rebates ending 9/30 will essentially kill the BEV market, perhaps forever and hybrids still carry the unknowns some fear and reject. You missed the point Ryan, us old times, whiners perhaps, but enough of a market no one dares to ignore. I’m counting on that opinion, long term. The Boomers still are hanging on in the millions, have a great deal of disposable income squirreled away and years and years to spend it. I question your premise on people wanting electric nonetheless, since in my demographic circles at the retirement coffee clubs, they want nothing to do with them and most voted for the guy in charge making it happen at this very moment as I write. Damn Boomers just won’t be quiet or coerced. That’s the point.
How could you assume less?

I’m not going to type it again, but you can refer to my post here:
https://moparinsiders.com/community/threads/hemi®-takeover-dodge-shocks-media-with-v8-only-2026-durango-lineup.11412/post-41772

Toyota and Lexus are going all hybrid on certain key models. Camry and RAV4 being the high volume ones, but the Crown and Crown Signia are also all hybrid. In fact, Camry sales are up after the transition to a fully hybrid lineup.

 

[Jeeper1961]

We saw exactly how the new all electric models did when they arrived on dealer lots. Not very many people wanted them. it was a total disaster for CDJR here in North America. When people think of Dodge, Ram, Jeep, etc... they expect fire breathing beasts with lots of horsepower. We are now about to witness the resurrection of Dodge and Ram solely because of the return of ICE, notably the Hemi. It is that big of a marketing tool and one Stellantis was foolish to ignore. Let the people that want boring cars and trucks go buy Toyotas or whatever.
Toyota is cutting costs by only offering hybrids as the only powertrain. It's a smart move for them. They are both ICE and electric. They do it well. Making cars and trucks that have to comply to multiple powertrains is costly. And they know that this country is not ready to go all electric either. We don't have the electric generation capacity to make that move nor the charging stations to make long distance driving a viable option. AI is about to suck up most of the available electricity in your grid so be warned. And I've said it before, batteries are not that efficient for storing power. You have to put a lot more energy in a battery than you get out of it. And don't get me started on all of the strip mining that must be done to get the rare earth minerals for these very heavy batteries. There has to be a better way forward than BEV. And Mr. Burke is correct, soon the tax incentives to buy electric will be gone and the costs will be higher.
For now let's just enjoy this bit of sanity that has crept back in this country and buy some new CDJR vehicles in 2026. Let's make and drive fun cars and trucks again.

 

[Ryan]

Yes, the smarter way forward than pure BEV is hybrid/PHEV. Which is exactly what they’ve done on the Cherokee that is still being criticized.

You cannot have successful, competitive brands that cling to old technologies and engines.

 

[patfromigh]

Car and Driver test results:
Dodge Durango with 5.7 Hemi - Standing ¼-mile: 14.7 sec @ 95 mph
Toyota Grand Highlander Hybrid Max - 1/4-mile: 14.3 sec @ 98 mph

Hyundai is following Toyota's lead and will also have hybrid only on some of there models as well.

 

[ipa0628]

We saw exactly how the new all electric models did when they arrived on dealer lots. Not very many people wanted them. it was a total disaster for CDJR here in North America. When people think of Dodge, Ram, Jeep, etc... they expect fire breathing beasts with lots of horsepower. We are now about to witness the resurrection of Dodge and Ram solely because of the return of ICE, notably the Hemi. It is that big of a marketing tool and one Stellantis was foolish to ignore. Let the people that want boring cars and trucks go buy Toyotas or whatever.
Toyota is cutting costs by only offering hybrids as the only powertrain. It's a smart move for them. They are both ICE and electric. They do it well. Making cars and trucks that have to comply to multiple powertrains is costly. And they know that this country is not ready to go all electric either. We don't have the electric generation capacity to make that move nor the charging stations to make long distance driving a viable option. AI is about to suck up most of the available electricity in your grid so be warned. And I've said it before, batteries are not that efficient for storing power. You have to put a lot more energy in a battery than you get out of it. And don't get me started on all of the strip mining that must be done to get the rare earth minerals for these very heavy batteries. There has to be a better way forward than BEV. And Mr. Burke is correct, soon the tax incentives to buy electric will be gone and the costs will be higher.
For now let's just enjoy this bit of sanity that has crept back in this country and buy some new CDJR vehicles in 2026. Let's make and drive fun cars and trucks again.

The Charger EV and Wagoneer S sat on the lot because of the price. The Charger also grew in size compared to the previous models.

 

[vbondjr1]

I commented in a previous article about this very thing and I've said it many times before. I don't understand how a brand with so much potential is having such a hard time with connecting to customers. I've also said before I don't understand why Stellantis over complicates this situation any why they do the stuff that they do sometimes.

The new platforms were great ideas, all four of them. The thing is, the North American market only really needs two of those platforms STLA Large and Frame. Being that the large platform can bring about cars that range anywhere from the size of a Honda Accord or BMW 3-series sedan to a vehicle the size of a Tahoe (113.0"-121" wheelbase), it really makes it hard for me to understand the real issue here when I see articles that say that the brand is struggling to make vehicles that connect with their customers. Not to mention we are positioned in the market with some of the most awesome trucks on the planet so why we can't connect with customers and make awesome vehicles that people want (and can afford) blows my mind. Part of the problem is that Dodge is a blue-collar brand and their pricing their vehicles (at least some of them) outside of that market. Not to mention the blatant misuse of their nameplates which is something that doesn't sit well with their customers and fans. On top of that, you have the Chrysler brand being snuffed out because they don't have the market space to be anything that they really need to be. It's true that we can blame the last several years of the company's downfall on CARLOS TAVARES and his quest to destroy the most iconic and traditional American brands so that the European brands can flourish. But there is more to it than just that and I really think there are things that need to be addressed and stressed to the point where the CEOs may stop for a moment and really think about what they have and how to best utilize everything that Mopar has been for the last century or so to their own advantage. And that's before we address the issue of product quality and market strategy

I don't want to beat the dead horse in saying that rolling out the EV stuff first was a bad idea. Why? Because we already knew that trying to go cold turkey on V8s and start selling EVs for MOPAR was never going to go over well! We knew that, Ford knew that and so did everyone else. So I'm not going to mention the fact that rolling out EVs before rolling out regular cars was an imbecilic, half-witted, asinine, delusional idea conjured up by one, CARLOS TAVARES. It's just common sense not to do that, right? So now that I don't have to mention it, let's talk about some real stuff. I understand Stellantis is trying it's best to streamline what they have going on out there in Michigan and there's nothing wrong with that. Battling tariffs, the UAW, a volatile market, the EPA, and of course, all of us. Not going to lie, that's got to be rough! Mopar is an amalgamation of brands, fueled by enthusiasts with pure unadulterated passion and rebellious American pride. We love our V8 powered, rear wheel drive & 4x4 vehicles for none other than the reason of that's the way it was and that's the way it should always be for us. There's nothing wrong with that from the consumer standpoint and it's up to Stellantis to fill that need to keep it's customers. However, from the business standpoint, not everything can be a hellcat. I think, one of the biggest things Stellantis, North America needs to do would be to move Chrysler to being a fleet-only company. What I mean by that is to simply have Chrysler vehicles for police vehicles and rental companies with an STLA Large 2.0L hybrid or 456hp dual-motor EV powered sedan (Chrysler Diplomat), a well appointed STLA: Large platform rental fleet sedan (Lebaron) and a Chrysler Voyager minivan (rental companies).

With Chrysler removed from the pedestrian market and placed somewhere that the brand can flourish for even the next 10 years, let's focus on Jeep for the moment. I think alot of money was wasted on the Wagoneer, Grand Wagoneer, Wagoneer S and the new Jeep Cherokee. Not to mention those names should have never been used on any of those vehicles at all. They're not competitive, and they do nothing to bring any kind of legacy to their names at all. Cherokee and Grand Cherokee literally should have been revised on the STLA Large platform and been made as modern versions of the SJ-Jeeps with the Hurricane engines and a 4Xe variant. Jeep can literally drop the 2-door wrangler and keep the Wrangler Unlimited 4-door as the sole variant of the Wrangler and have the Gladiator as it's chassis mate on the STLA Large platform, powered solely by the Hurricane H/O and S/O engines. The Wagoneer S should have been called the Jeep Liberty and yes, the EV version should be offered with a hybrid 2.0L 4Xe variant as well. Same as the Recon, but the Recon should have the Hurricane-6 powertrains along with the dual and tri-motor EV setups. Very simple lineup, straightforward, no issues. Bring out some Jeep options for off-roading and things of that nature, keep that blend of rugged luxury in the Grand Cherokee and call it a day. Cherokee should be a 2-row model and Grand Cherokee should be a three-row model. Renegade should be a trim level on all Jeeps not it's own model. While I'm not a fan of the new Wagoneers, I 100% feel that Jeep should have a decent sized SUV. If the STLA Large platform can create a vehicle with the same wheelbase as a Tahoe, The Jeep Commander should be the nameplate on that type of vehicle and it doesn't need to be that massive. Square, rugged and urban like a Jeep version of a Hummer is really what the Commander should be. This vehicles should be powered by both Hurricane-6 powertrains but also the 647hp EV powertrain that the Ram 1500 "Ramcharger" is getting and yes it should have the fratzonic exhaust system. Bringing back a top-tier luxury trim named "Golden Eagle" would also be a great idea along with a great 4x4 Cherokee Chief. Jeep also needs a 1500-series pickup called the J10 and it needs to have a 540hp "RHO-type" model, a 420hp "Rebel-type" model and a base 420hp "Warlock-style" model. All Hurricane-6 powered.

The Dodge brand can benefit from having every single vehicle on the STLA Large platform and having everything AWD with the new 8-speed transmission. You want a Brand that can blend Heritage & future together then let that be the Dodge Brand. You don't even need to create new names for anything, with 100-years of being in the business, We don't need new names, we don't need to borrow names from other brands or anything else. Let me ask this question. If the STLA Large platform can range from 113"-121", what would stop Stellantis from making a small coupe and small sedan the same size as a BMW M3 sedan/M4 Coupe with a longitudinally mounted drivetrain powered by a 320hp 2.0L Hurricane-4 Turbo or even a hybrid version pushing 375-380hp and around 450lb-ft of torque (like the 4Xe) and call the Sedan the Neon and the Coupe the Dart? I could easily see this being a better "gateway to muscle" than the Hornet. Give both cars GT, R/T, GLH & SRT4 trim levels and packages and call it a day. Give both vehicles the hidden-hatch treatment like the Charger and bring what we need back to the market. Want a decent sedan with a good amount of room along the lines of a Toyota Camry or something in that range and still gets decent power? No problem, reintroducing the Dodge Intrepid. Still AWD, about the size of a Toyota Avalon, still the same 8-speed automatic with a 320hp 2.0L Hurricane-4 Turbo engine for the SXT trim. Trim levels include the SXT trim, the R/T trim with the 420hp Hurricane-6 S/O powertrain and the luxury Citadel Motorsports trim with the 550hp Hurricane-6 H/O powertrain and an SRT-level luxury interior with SRT-tune chassis and brakes and a mellow "sport" exhaust. As far as electric, because yes the brand does need to expand into the EV market, reintroduce the Dodge Stealth as an STLA Large all EV performance coupe. Make it the same size as the current Charger but redesign the car as a modern-day version of the '90's sports car with a few viper cues, add in the 3-speed gear box, keep the fratzonic exhaust, a modified R-wing front end design that looks more conventional with a high flow grille and pass-through hood design, keep the liftback/fastback rear design and price it accordingly. Have the front end styling be inspired by the Hornet and you have nice, practical, performance EV sports coupe. Need a two-row SUV about the size of the WK Grand Cherokee with the option for a bit of GLH/SRT4 Performance? Reintroducing the Dodge Nitro. Dodge's version of an X5M-lite. If that rides to high, it's stable mate, the Journey might be more appealing with a bit of Hornet styling but longer, roomier and more powerful. Want a Minivan that doesn't look like a Minivan? Reintroducing the Dodge Grand Caravan, with a boxier shape that hearkens back to the D100 Street vans of the mid to late '70's with Jailbreak packages that lets you customize your "Street Van" any way you want it. Powered by either the 380hp 2.0L 4Xe hybrid system or the standard output 420hp Hurricane-6 engine. Trim level options include the well-appointed GT, the performance-oriented R/T, the hardcore GLH package and lastly, the luxury Citadel version. Next up, a large Dodge SUV that can tackle not only the black top, but the trail as well. Fitted with either the Standard output 420hp Hurricane-6 or the mighty 540hp Hurricane-6 High Output powertrain, correctly reintroducing the DODGE RAMCHARGER SUV. With two trim levels, either the rugged R/T "Road & Trail" 4X4 package or the classic rugged, yet refined Citadel package, The Ramcharger would be the largest SUV offered by Mopar.

Now of course we can't have Dodge without Muscle and no, I'm not talking about the Hurricane-6. Don't get me wrong, I think the hurricane-6 is amazing and I still love that powertrain. I don't think it's 100% the right powertrain for The direction that Dodge needs to go with it's muscle cars. Dodge needs two different sized V8 engines, the first being a 360ci V8 or a 5.9L in modern terms. Basically it would be taking a 5.7L engine and adding the 6.4L crankshaft. If anyone remembers back a few years ago Mopar Performance had scat pack kits for the 5.7L Hemi, which had the 6.4L heads, exhaust manifolds, a better cam, tune and a better exhaust and with everything combined it added like 55hp to the 5.7L moving it from 370hp to about 425hp or something like that. Taking that same concept, increasing the displacement on that by adding a bigger crank and then also an improved intake manifold, a better exhaust system, fuel system, and a different tune should be able to move that number closer to 480hp with a decent amount of torque, even to say around 450-460lb-ft of torque. That's not bad for an entry level V8, matter of fact, it's comparable to the cross-town rival Ford Mustang's 5.0L V8. Now let's say Stellantis decided to bring out a supercharged version of that engine pushing about 560hp, with forged internals and not maxed out so there's still room for maybe a few stage kits, with the Stage-II kit possibly having a smaller supercharger pulley and some different sized "overdrive" pulleys and things like that. Not bad right? That basically combines the best of the 5.7L Hemi and the 6.4L Hemi and gives us a classic "Small-block" engine that makes good power. At the other engine of this spectrum, we have the supercharged 7-liter Hellephant engine, a 426cubic inch street Hemi tuned to "900 horses of Detroit Muscle." You take these three engines and you put them in three very distinct vehicles, a Dodge Coronet Coupe, a Dodge Charger sedan and the Dodge Durango SUV. Being that the new Charger takes alot of it's styling cues from the '71-'74 Charger including most of it's interior design (although some came from '66-'67) along with the exterior cues from '71-'74 with a few cues from 1970. The Charger should get the Super Bee trim, the R/T trim and the SRT Daytona-426 trim as it's three tiers. The Coronet Coupe would have the Super Bee, R/T and SRT-426 trim levels and the Durango would have GT, R/T and SRT-426 trim levels along with a Citadel variant powered by the 420hp Hurricane-6 S/O powertrain. Yes, all three vehicles will be all-wheel-drive and all of them will have Jailbreak packages, as well as a full catalog of Direct Connection and SRT upgrades. It'd be nice if the Charger had the option for the '72 style taillights with the three sections and if the Coronet had it's classic 3-section taillamps as well.

As far as Ram is concerned, the 5.9L V8 played a big part in Ram Performance from vehicles like the Li'l Red Express. What's not to love about a 600hp Supercharged 5.9L street trim pickup truck called the Li'l Red express with side pipes integrated into chrome running boards, a short bed, either single cab or full four-door, black graphics with options of every sing shade of Mopar red that has been available from '68 until now. And who wouldn't love a 900hp Ram 1500 SRT Daytona pickup with the return of the big wing street performance pickup truck with a supercharged 426-Hemi and all-wheel drive. That still leaves room for the 420hp Hurricane-6 to power trim levels like the Big Horn and other lower model Ram 1500 trucks and for the 550hp Hurricane-6 to power trucks like the Limited, Laramie Longhorn and Tungsten. It even gives the higher end trucks the option of having the electric variant as a low-volume option being that it would now be the Ram 1500 REV in Tungsten or Limited models only. Ram 2500 and larger models need a larger Hemi V8 and I genuinely recommend a 610hp 440ci V8 to battle Ford's Godzilla V8 along with 7.0L Cummins diesel pushing over 1,000hp and over 1,100lb-ft of torque. As far as Ram commercial vehicles such as the promaster and promaster city vehicles along with certain chassis-cab trucks, this is where the EV world and Hurricane-6 powertrains can have a chance to shine in a major way. A Ram Dakota needs to happen like 10-years ago! Hurricane power is fine for most of the trim levels, but there has to be a 5.9L Dakota R/T option. This pretty much covers all of the bases for Stellantis North America and would be a great way to "Connect" with customers

Another big hurdle for Stellantis is quality. That has to be a major focal point for improvement for the brand in the upcoming years. A spectacular lineup is great, but if everything is junk that comes off the assembly line, a great lineup means nothing.
While there are a few V8 powered vehicles in this lineup, The majority of this lineup is still very much reliant on the Hurricane family of engines , including hybrids. Not to mention the EV aspect is still very much present in this lineup. I read alot of the comments above and I saw a few comments mentioning about the demographics of people who buy cars from these brands and about the percentages of people who buy certain vehicles and about how inevitable change is. This is not the first time the Mopar brands have seen this exact same scenario. I don't know if anyone in here was around in the '60's and '70's or knows anything about that era of the automotive industry, but from what I understand, it was a time that was very similar to what we are experiencing right now. For about five or six years, big block muscle cars reigned supreme on the streets and then in about 1971, the government and the EPA shut everything down with "emissions" regulations. Effectively killing of the big block, high powered muscle cars. While engines like the 426-Hemi and alot of other high performance engines died off. Mopar still had the performance-oriented 360ci V8 in cars like the Dart Sport and the famous Dodge D100 "Li'l Red Express" showing that they hadn't lost that rebellious spirit even during the original emissions crisis that was the '70's. Hence why I mentioned a 360ci (5.9L) V8 for the next-gen muscle cars because it pays homage to the brand's history of how it still offered performance to it's customer base during the rough times. The difference between then and now is that we can make smaller engines with decent power and not have to make those kinds of sacrifices like we did in the '70s and '80's. It's not always about things being one way or the other. Just like everything else in life. It's about balance. Granted this took me about two days to really sit down with this response to put all of this together but this is just a possibility of how the Mopar brands could balance and diversify their lineups and make things profitable.