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Stellantis Struggles To Connect With Customers

Stellantis Struggles To Connect With Customers​

Falling Scores Show A Big Disconnect​


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For years, Stellantis has been trying to balance tradition with the future. But according to the latest American Customer Satisfaction Index (ACSI) survey, the company’s North American brands are falling flat with its customers.

 
the reason people are not responding positively is not because Ram has failed to bring an electric truck to market…it is because they screwed with a successful formula. How well did the electric Charger sell?????????? still too many limitations ,especially for trucks.
 
They will have lots of Cherokees and Compasses unsold on the lots also if they don’t offer a competitive ICE options for these vehicles. Particularly in the US. Don’t seem to have learned anything with the EV only Charger fiasco.
 
The delay and roll out of anything electric argument is a bogus statement which defies reality. Americans DO NOT want electrics and like myself, are skeptical of hybrids. Beating a dead horse only proves that pseudo intellectual arrogance dies harder than a sick horse. Where’s my whip Sergio??
The fact is this very same thinking, so woke and utterly rejected, lingers on in the confused minds of those remaining who bought into the green hoax agenda.
It will indeed take time for Americans to warm to a company that ignored and in instances, mocked their desires and intellect. I too am not interested in the new Cherokee I had breathlessly awaited, deeply disappointed at the current hybrid only offering that likely will continue to disconnect with a significant segment of the market. Yea us hardcore gas folks who realized fast there is no climate crisis.
The only Jeep I want is a fully gas powered version and if not offered, I’m decoupling real fast from the Jeep brand after decades of loyal ownership. That’s a real crisis, old thinking that rejects a false narrative. Age truly brings one wisdom.
These numbers do not reflect any electrification delay anxiety symptoms or reactions, but simply a bunch of woke influenced and arrogant executives refusing to admit they got it so, so wrong and they themselves are the ones lacking true intellect and hoping that maybe another shot at stupid works this time.
How many times will these losers get it wrong? Perhaps this data will bring them to the reality of their failed thinking and discredited decision making. Let’s hope so, the numbers and facts are inconvenient when you think wrong is right…again.
 
Gee, I thought the problem was the trash quality and the high prices. There are too many gaps in the lineup among the legacy Chrysler Corp brands, created by discontinuing models without replacing them. Case in point, the Ram Classic was a well received value package which was dropped and the replacement is supposed to be the BOF mid-size which is four model years out. There is no guarantee that replacement will follow the same value formula either. The value package Ram 1500 packages still missed the mark.

The entire Chrysler brand lineup is a minivan which has grown long in the tooth.

The Jeep Cherokee is in the starting gate and nearly ready to go. Next up will be the Recon, but will the Jeep poo-bahs learn their lesson with the Wagoneer S and offer an ICE option on the Recon? :unsure: The new Compass is on the market in Europe as an EV. The old Compass is in its twilight here, not receiving the updates that the Latin American models have that make them best sellers. Finally there's the Renegade which was the entry point for the Stellantis brands. Good luck with that.

I almost forgot Dodge. That brand is fading into Irrelevancy. It will pass away with the boomers.
 
I haven't seen a Ram commercial for a long time (did Ram quit advertising?) but I see a GMC and Chevy commercial every 15 minutes. Ram has some special deals like 10% below MSRP or on the HDs a whole $2000 off! Oh boy. GMC is offering 20% below MSRP. Ram still has the Travers high prices. Sierra and Silverado 1500s are selling quite well even with terrible engine and transmission issues.
 
Gee, I thought the problem was the trash quality and the high prices. There are too many gaps in the lineup among the legacy Chrysler Corp brands, created by discontinuing models without replacing them. Case in point, the Ram Classic was a well received value package which was dropped and the replacement is supposed to be the BOF mid-size which is four model years out. There is no guarantee that replacement will follow the same value formula either. The value package Ram 1500 packages still missed the mark.

The entire Chrysler brand lineup is a minivan which has grown long in the tooth.

The Jeep Cherokee is in the starting gate and nearly ready to go. Next up will be the Recon, but will the Jeep poo-bahs learn their lesson with the Wagoneer S and offer an ICE option on the Recon? :unsure: The new Compass is on the market in Europe as an EV. The old Compass is in its twilight here, not receiving the updates that the Latin American models have that make them best sellers. Finally there's the Renegade which was the entry point for the Stellantis brands. Good luck with that.

I almost forgot Dodge. That brand is fading into Irrelevancy. It will pass away with the boomers.
 
You just couldn't write a article without throwing the boomers in, for what reason? Dodge is the reason Henry Ford made it. Dodge was great right up until Fiat got involved. What are you 18 years old? I've had 3 great Challengers with no recalls or mechanical problems. Stellantis needs to sell off American brands, that's the problem right now.
 
I said it from the beginning of Stale Antics. The French have a long and storied history of success in the American car market. Just look at all the examples…………………………………………..
Yeah, I couldn’t come up with a Single one either. ITS OVER BOYS AND GIRLS. Has been for a while now. We can pretend we’re rooting for them. What are we rooting for???? A bunch of Europeans trashing some old brands that USED to be a car company we loved . 1.6 liter Peugeot engine that the world knows is a basket case. Good luck ! Just don’t call it a Jeep!! Cause it ain’t!! And neither are the rest any longer. And there in lies the whole disconnect this article reports about.
 
You can sell a young man's car to an old man, but you can never sell an old man's car to a young man. The Dodge brand is for Luddites, and increasingly their products depend on a fading history.

I'm a boomer, in my last job I had before I retired I saw how cheapened out the Challengers and Chargers became. The 2023 models were the worst for shoddy parts. Fiat saved the remnants of the Old Chrysler Corp. It was Daimler that messed up the Neon, which was bringing new blood into the Dodge brand. Plymouth disappeared under the Daimler regime and Chrysler was cheapened out to fill the gap. It was Daimler that sold New Process to Magna and now a Chrysler designed drive unit is now being built in China for everybody else's products.

Dodge was great right up until Fiat got involved.
The Dodge Aspen with transverse torsion bars, carburetors with leaking floats, and rust problems, yeah great. Having to carry a spare ballast resistor in the glove compartment, great. Every other K-car was great. Ultra-Drive A604! The best Challengers were built by Mitsubishi, and they had a Hemi as well.

The Dodge Avenger, Caliber, and Journey were designed and introduced under the Daimler regime. It was Fiat that cleaned up that mess.
 
These results shouldn’t be a surprise to anyone.

Leadership jacked up prices & didn’t care about nose diving quality.

On top of those two problems:
Ram lost the Hemi, TRX & DS.
Chrysler has been abandoned, with just a minivan that launched 8 years ago.
Dodge lost the Hemi, the LX vehicles, and instead got an overpriced rebadged Alfa, a poorly timed EV car (that EV buyers don’t want and the core Dodge audience don’t want either), and the loss of mass market offerings (Journey & Caravan), the best selling Dodge is a 14 year old SUV with multiple versions of the Hemi.
Jeep has been watered down, Grand Cherokee & Wagoneer lost the Hemi, no mass market vehicles (new Compass or Cherokee), and some bizarre EV luxury vehicle (that should have been badged Dodge or Chrysler) that nobody bought either (Wagoneer S)

They literally could have continued to sell the old LX cars, KL, DT Hemi, WL Hemi and been in a much better place than this current post-tavaras dumpster fire.

I long for the good old days when we complained of only getting new sticker packages.
 
Gee, I thought the problem was the trash quality and the high prices. There are too many gaps in the lineup among the legacy Chrysler Corp brands, created by discontinuing models without replacing them. Case in point, the Ram Classic was a well received value package which was dropped and the replacement is supposed to be the BOF mid-size which is four model years out. There is no guarantee that replacement will follow the same value formula either. The value package Ram 1500 packages still missed the mark.

The entire Chrysler brand lineup is a minivan which has grown long in the tooth.

The Jeep Cherokee is in the starting gate and nearly ready to go. Next up will be the Recon, but will the Jeep poo-bahs learn their lesson with the Wagoneer S and offer an ICE option on the Recon? :unsure: The new Compass is on the market in Europe as an EV. The old Compass is in its twilight here, not receiving the updates that the Latin American models have that make them best sellers. Finally there's the Renegade which was the entry point for the Stellantis brands. Good luck with that.

I almost forgot Dodge. That brand is fading into Irrelevancy. It will pass away with the boomers.
Yea, that too. At 80 and a boomer, us seasoned and wise vets don’t want an unsettling reality check on our Dodge love timeframe. We are the guys in the “White Hats” who joined the “Dodge Rebellion” and knew immediately the answer to that Sheriff’s question, “Hey boy, what you got under that hood?” Don’t rush us out the door before our time and Dodge’s full recovery. Like us, the Dodge Rebellion wants you, in spite of your youth.
This Boomer still drives a Hemi Dodge like a youngster and loves life fully. Go Dodge !
 
What you want <> what the market wants.

Consumers are asking for electrified options, regulations or not. More hybrids and PHEVs right now rather than EVs, but electrified nonetheless. Those of you who are old school are now in the minority. No company will survive catering to that minority.

It’s time to realize that change is inevitable and no amount of whining about it online will stop it. Jeep will gladly sacrifice your sale to open up to a larger demographic.

The lack of connection to customers is not a symptom of hybrids and small engines, it’s a symptom of questionable reliability, poor dealership experience, and price gouging.
 
What you want <> what the market wants.

Consumers are asking for electrified options, regulations or not. More hybrids and PHEVs right now rather than EVs, but electrified nonetheless. Those of you who are old school are now in the minority. No company will survive catering to that minority.

It’s time to realize that change is inevitable and no amount of whining about it online will stop it. Jeep will gladly sacrifice your sale to open up to a larger demographic.

The lack of connection to customers is not a symptom of hybrids and small engines, it’s a symptom of questionable reliability, poor dealership experience, and price gouging.
I’d change that to some consumers. Rebates ending 9/30 will essentially kill the BEV market, perhaps forever and hybrids still carry the unknowns some fear and reject. You missed the point Ryan, us old times, whiners perhaps, but enough of a market no one dares to ignore. I’m counting on that opinion, long term. The Boomers still are hanging on in the millions, have a great deal of disposable income squirreled away and years and years to spend it. I question your premise on people wanting electric nonetheless, since in my demographic circles at the retirement coffee clubs, they want nothing to do with them and most voted for the guy in charge making it happen at this very moment as I write. Damn Boomers just won’t be quiet or coerced. That’s the point.
How could you assume less?
 
I’d change that to some consumers. Rebates ending 9/30 will essentially kill the BEV market, perhaps forever and hybrids still carry the unknowns some fear and reject. You missed the point Ryan, us old times, whiners perhaps, but enough of a market no one dares to ignore. I’m counting on that opinion, long term. The Boomers still are hanging on in the millions, have a great deal of disposable income squirreled away and years and years to spend it. I question your premise on people wanting electric nonetheless, since in my demographic circles at the retirement coffee clubs, they want nothing to do with them and most voted for the guy in charge making it happen at this very moment as I write. Damn Boomers just won’t be quiet or coerced. That’s the point.
How could you assume less?
I’m not going to type it again, but you can refer to my post here:
https://moparinsiders.com/community/threads/hemi®-takeover-dodge-shocks-media-with-v8-only-2026-durango-lineup.11412/post-41772

Toyota and Lexus are going all hybrid on certain key models. Camry and RAV4 being the high volume ones, but the Crown and Crown Signia are also all hybrid. In fact, Camry sales are up after the transition to a fully hybrid lineup.
 
We saw exactly how the new all electric models did when they arrived on dealer lots. Not very many people wanted them. it was a total disaster for CDJR here in North America. When people think of Dodge, Ram, Jeep, etc... they expect fire breathing beasts with lots of horsepower. We are now about to witness the resurrection of Dodge and Ram solely because of the return of ICE, notably the Hemi. It is that big of a marketing tool and one Stellantis was foolish to ignore. Let the people that want boring cars and trucks go buy Toyotas or whatever.
Toyota is cutting costs by only offering hybrids as the only powertrain. It's a smart move for them. They are both ICE and electric. They do it well. Making cars and trucks that have to comply to multiple powertrains is costly. And they know that this country is not ready to go all electric either. We don't have the electric generation capacity to make that move nor the charging stations to make long distance driving a viable option. AI is about to suck up most of the available electricity in your grid so be warned. And I've said it before, batteries are not that efficient for storing power. You have to put a lot more energy in a battery than you get out of it. And don't get me started on all of the strip mining that must be done to get the rare earth minerals for these very heavy batteries. There has to be a better way forward than BEV. And Mr. Burke is correct, soon the tax incentives to buy electric will be gone and the costs will be higher.
For now let's just enjoy this bit of sanity that has crept back in this country and buy some new CDJR vehicles in 2026. Let's make and drive fun cars and trucks again.
 
Yes, the smarter way forward than pure BEV is hybrid/PHEV. Which is exactly what they’ve done on the Cherokee that is still being criticized.

You cannot have successful, competitive brands that cling to old technologies and engines.
 
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