Upcoming Chrysler Crossover To Debut As A Hybrid

Upcoming Chrysler Crossover To Debut As A Hybrid​

New D-segment Crossover Kicks Off Brand’s Return To Blue-Collar Luxury​

If you’re a diehard Dodge or monster truck fan, then you’ve probably heard of Hall Brothers Racing. And if you haven’t, you’ve seen their wild factory-backed RAMINATOR or RAMMUNITION trucks crushing cars, pulling wheelies, or flying through the air at monster truck shows across the country.

Now in 2025, Hall Brothers Racing is kicking things up a notch with an all-new look and even a new name for one of their legendary Ram monster trucks.

Upcoming Chrysler Crossover To Debut As A Hybrid

The upcoming Chrysler crossover to debut as a hybrid vehicle as a 2027, next year is part of Chrysler's new multi-energy plan. Learn more!

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[Archknight]

YA CANT do this here...... They cannot be a Genesis because they don't have component or manufacturing cost structure to compete.

14 brands to spread the costs of parts and production, not an issue because they already do that. There is nothing new about what they are trying to do, but they are realizing that the bread and butter market is slowly backing away since they have exhausted pushing every high priced model they could under Jeep and RAM to support their failed brands of Alfa and Fiat.

If Chrysler is more expensive with it's new models as "every man premium" as it once was, then that is what it should be over Dodge. People aren't complaining over at GM that Buick and GMC are more expensive than the Chevys they are based on and the same with Lincoln over Ford. It's that they offer some features while they feel and look slightly different from the bones they are based on. Yes the tariffs are going to hit no matter what, but if anyone has been paying attention we are a global economy and the US is the biggest consumer market there is.

 

[TripleT]

14 brands to spread the costs of parts and production, not an issue because they already do that. There is nothing new about what they are trying to do, but they are realizing that the bread and butter market is slowly backing away since they have exhausted pushing every high priced model they could under Jeep and RAM to support their failed brands of Alfa and Fiat.

If Chrysler is more expensive with it's new models as "every man premium" as it once was, then that is what it should be over Dodge. People aren't complaining over at GM that Buick and GMC are more expensive than the Chevys they are based on and the same with Lincoln over Ford. It's that they offer some features while they feel and look slightly different from the bones they are based on. Yes the tariffs are going to hit no matter what, but if anyone has been paying attention we are a global economy and the US is the biggest consumer market there is.

Think still missing the point... Yes Chrysler could be more expensive than Dodge in the old model. I have my doubts now about that Dodge is Niche performance, Jeep is Niche SUV rugged.... Chryslers Niche isssss??????? Chrome and leather? That isn't a niche now. People don't pay more for Chrome and Landau roofs. Every model comes with leather and level 2 Automation

EU sourced models in don't help compete against Asian sourced models and component, not even in Europe. Chrysler can't be Genesis because Genesis is Lexus or Infiniti or even Mercedes on a budget. They can't be because of cost structure individual component costs, and assembly costs. As is it is higher than Lexus. So to compete they would have a bad margins.... AND WHY this model never clears the last gate. Buick is a bad example because it has more in common with KIA than it does Chrysler from a sourced position.

 

[Archknight]

Buick is a bad example because it has more in common with KIA than it does Chrysler from a sourced position.

You may want to dismiss Buick, but that's just your personal preference because it will be crossshopped and Buick is primarily a Chinese brand, since that's actually the market they are designed and focused for. The Enclave is the only one built in the US, all the others are foreign. Chrysler was never at the level of Lexus or any of the Germans by any means. Genesis in comparison crept to their pricing over time and only the GV70 is built in the US. So again, I'm not missing the point, I just state that fact that the world is a global economy.

When buying components for a shared platform the parts are just that shared. Just because you source the part from a different region doesn't mean you aren't factoring that into the price of a unit. Trying to figure out how to avoid tariffs for a relatively short time frame (4 years), compared to how long it would take to restructure and build factories to support this production would be far more shortsighted.

 

[TripleT]

You may want to dismiss Buick, but that's just your personal preference because it will be crossshopped and Buick is primarily a Chinese brand, since that's actually the market they are designed and focused for. The Enclave is the only one built in the US, all the others are foreign. Chrysler was never at the level of Lexus or any of the Germans by any means. Genesis in comparison crept to their pricing over time and only the GV70 is built in the US. So again, I'm not missing the point, I just state that fact that the world is a global economy.

When buying components for a shared platform the parts are just that shared. Just because you source the part from a different region doesn't mean you aren't factoring that into the price of a unit. Trying to figure out how to avoid tariffs for a relatively short time frame (4 years), compared to how long it would take to restructure and build factories to support this production would be far more shortsighted.

Korean parts in a box are cheaper than European parts in a box, Chinese parts in a Box are more cheaper than EU and Korean parts in a box.

USA parts in a Ropak are more expensive than Korean and Chinese parts taken from their box and put into Ropaks and places line side.

Legacy manufacturing in Midwest is more expensive than New Capacity in the mid-south and south. It just is.

No the price per unit is not cheaper because they are shared, it is a false. I can go into a long description of capacity per unit. But it all comes down capital per capacity unit. Nol trying to argue Just trying to explain... And lets say that is true. Lets say you are factoring in capacity cost into the component cost, it 4 times the cost in USA for the capacity then in Asia. Trust me, I know where nearly every Asian tool is built of Injection molding. Shared parts only work at a maximum capacity clip. Say 150K clip, but for a Asian tool it 1/4 cost. That with something that has 120 sec cycle... There a capacities that have even worse capacity restrictions. All 14 brands with same parts gets you is a bit easier pull system and lazy designs done by french

Back to original point Chrysler cannot compete with Genesis on a cost structure, therefore they can not compete on a Content structure either..... then you say they cannot compete with Lexus or Infiniti on content structure, but will have to sell a inferior content and quality product high cost of production. Buick is same the components are developed and sourced in China. GM repackages them in Ropaks and says see made in America.

Old Chrysler was working on that model but it was tossed when Daimler stole the company. I know this because I developed the box that could go from Asia directly from a see container to line side, and intermix with the CC91.


Last time I was in China, I have my buddy Pan, dig one out. Now everyone copied this design theme.


Chrysler has to find a Niche or way to appeal beyond traditional luxury otherwise it is Charity in the name of the founder. Heritage and Nostalgia are not a payback.

 

[Archknight]

Korean parts in a box are cheaper than European parts in a box, Chinese parts in a Box are more cheaper than EU and Korean parts in a box.

USA parts in a Ropak are more expensive than Korean and Chinese parts taken from their box and put into Ropaks and places line side.

Legacy manufacturing in Midwest is more expensive than New Capacity in the mid-south and south. It just is.

No the price per unit is not cheaper because they are shared, it is a false. I can go into a long description of capacity per unit. But it all comes down capital per capacity unit. Nol trying to argue Just trying to explain... And lets say that is true. Lets say you are factoring in capacity cost into the component cost, it 4 times the cost in USA for the capacity then in Asia. Trust me, I know where nearly every Asian tool is built of Injection molding. Shared parts only work at a maximum capacity clip. Say 150K clip, but for a Asian tool it 1/4 cost. That with something that has 120 sec cycle... There a capacities that have even worse capacity restrictions. All 14 brands with same parts gets you is a bit easier pull system and lazy designs done by french

Back to original point Chrysler cannot compete with Genesis on a cost structure, therefore they can not compete on a Content structure either..... then you say they cannot compete with Lexus or Infiniti on content structure, but will have to sell a inferior content and quality product high cost of production. Buick is same the components are developed and sourced in China. GM repackages them in Ropaks and says see made in America.

Old Chrysler was working on that model but it was tossed when Daimler stole the company. I know this because I developed the box that could go from Asia directly from a see container to line side, and intermix with the CC91.

View attachment 11584
Last time I was in China, I have my buddy Pan, dig one out. Now everyone copied this design theme.


Chrysler has to find a Niche or way to appeal beyond traditional luxury otherwise it is Charity in the name of the founder. Heritage and Nostalgia are not a payback.

As missing the point goes you went around the globe to say absolutely nothing. We are talking about shared platforms for Stellantis, that the cost will be spread across all brands no matter where the parts come from. Just because you keep rambling about Chinese/Korean/Japanese/Cambodian or whatever, has nothing to do with parts, platforms and the like being cost shared across brands in a particular, as every conglomerate company does it.

 

[TripleT]

As missing the point goes you went around the globe to say absolutely nothing. We are talking about shared platforms for Stellantis, that the cost will be spread across all brands no matter where the parts come from. Just because you keep rambling about Chinese/Korean/Japanese/Cambodian or whatever, has nothing to do with parts, platforms and the like being cost shared across brands in a particular, as every conglomerate company does it.

You seemed to confusing development cost with production costs. Since everyone is doing it, it’s no advantage.

Per unit cost has everything to do where the capacity and components are sourced.

Therefore dictating margins, content, and competitiveness.

Either i am not explaining it well or it difficult to understand.

Korean cars even assembled here have a source component advantage,

 

[Archknight]

You seemed to confusing development cost with production costs. Since everyone is doing it, it’s no advantage.

Per unit cost has everything to do where the capacity and components are sourced.

Therefore dictating margins, content, and competitiveness.

Either i am not explaining it well or it difficult to understand.

Korean cars even assembled here have a source component advantage,

Tell me you overcomplicate your life without telling me. As I can see you have the mind of someone on the spectrum who is so focused on their point of view and wanting to be right, that you go about rearranging wording in long drawn explanations to say the same thing.

 

[AlexB]

14 brands to spread the costs of parts and production, not an issue because they already do that. There is nothing new about what they are trying to do, but they are realizing that the bread and butter market is slowly backing away since they have exhausted pushing every high priced model they could under Jeep and RAM to support their failed brands of Alfa and Fiat.

If Chrysler is more expensive with it's new models as "every man premium" as it once was, then that is what it should be over Dodge. People aren't complaining over at GM that Buick and GMC are more expensive than the Chevys they are based on and the same with Lincoln over Ford. It's that they offer some features while they feel and look slightly different from the bones they are based on. Yes the tariffs are going to hit no matter what, but if anyone has been paying attention we are a global economy and the US is the biggest consumer market there is.

RAM and Jeep are the bread and butter:you don't get the company,nor the industry.

 

[TripleT]

Tell me you overcomplicate your life without telling me. As I can see you have the mind of someone on the spectrum who is so focused on their point of view and wanting to be right, that you go about rearranging wording in long drawn explanations to say the same thing.

Wow……K sorry for trying .

Wallow it in. Not explaining my point of view trying to be right. Trying to explain how it works from someone who was deeply involved in it.

There is hardly a part in Western Auto manufacturing that hasn’t touched through my fingers, not hyperbolic.

For that effort I get name called….. Wow

 

[james.mooney.]

I know I will get some hate for this, but I really like the Airflow. I would be interested in one of it did make it to production and was offered in ICE or Hybrid. As much as I like it, I would take a hard pass on an EV. I really like the look of this, I don’t see it as a cookie cutter. It looks like an upscale crossover to me. I like the lines and the size. I hope what ever they have planned for this new C6X it does well and get Chrysler back on the map. I am looking forward to its unveiling!!!

I never hated the Airflow Concept. It was fine. And that was the problem! It needs to be something really special, and I do not think the concept hit that mark.

At this point , forgive me for being a total doubter about ANYTHING that is “announced”, given the complete five year melt down we have all witnessed. I’ll believe it when I can sit in the seat at the local dealership. Until then, it’s all words.

Understandable. It's hard to believe anything they say when everything they announce gets canceled or postponed.

If Chrysler is more expensive with it's new models as "every man premium" as it once was, then that is what it should be over Dodge.

"Every man premium" is now called "mainstream." Every brand sells "loaded" models now. Traditionally mainstream brands now overlap significantly with their luxury counterparts. Look at Toyota and Lexus, or Nissan and Infiniti. Even Dodge and Jeep are not affordable anymore. Both are premium.

Chrysler has to find a Niche or way to appeal beyond traditional luxury otherwise it is Charity in the name of the founder. Heritage and Nostalgia are not a payback.

Chrysler needs to leverage its strengths. Just a few years ago, Chrysler was winning awards for its beautiful designs. That's where the opening is, I think. They need to sell counterparts to Dodge and Jeep vehicles that share technology and sell at similar price points but offer a different experience with a very different image. Development costs are minimized by sharing as much as possible with their Dodge and Jeep counterparts.

Chryslers should be refined, classy, and beautiful-- no boy-racer Dodge esthetic, no pretensions of Dodge sportiness or Jeep ruggedness. Frankly, Chrysler should have a more feminine ethos and it should appeal to a more traditionally female demographic (not to say that there are not men who would like a classier boulevard cruiser vibe, just like there are plenty of women who love Dodges and Jeeps).

In a way, it is the decision to make Jeep more refined and "luxurious" that is tying Chrysler's hands. Can the Chrysler CUV distinguish itself enough from the Wagoneer S to be successful? Only if the design is breathtaking.

It should be easy to design a large sedan that shares most of its engineering and many of its parts with the Charger but has a much more refined, sophisticated look and feel. The pricing would have to be similar in order for it to sell-- the Charger is overpriced as it is, so pricing a Chrysler version higher would be suicide. The Chrysler version should not be an upmarket version of the Charger-- it should be an alternative, another flavor for buyers who do not resonate with the Charger's more aggressive vibe.

Another strength of Chrysler's, as we've discussed in another thread, is its image as a brand of people-movers ("I got me a Chrysler-- it's as big as a whale, and it's about to set sail! I got me a Chrysler-- it seats about 20, so hurry up, and bring your jukebox money!"). Not only should the Chrysler platform-mates of Dodge and Jeep vehicles have a different image and feel, they should be taller, roomier, and more comfortable. The Chrysler version of the Wagoneer S should be taller and have 5+2 seating like the old Journey or the LATAM Jeep Commander.

 

[james.mooney.]

Wow……K sorry for trying .

Wallow it in. Not explaining my point of view trying to be right. Trying to explain how it works from someone who was deeply involved in it.

There is hardly a part in Western Auto manufacturing that hasn’t touched through my fingers, not hyperbolic.

For that effort I get name called….. Wow

You have been engaged in a good faith argument in a very interesting conversation that I was learning a lot about the auto industry from, and people take it all personally and start insulting you because you are not affirming their beliefs. It's a shame that people cannot just say, "I disagree with you but respect your position." It's frustrating that there always has to be someone to ruin every thread by behaving like a troll. I had hoped that this forum was better than the comments section on a Facebook post but the negativity and oversensitivity is everywhere, I guess.

 

[AlexB]

I never hated the Airflow Concept. It was fine. And that was the problem! It needs to be something really special, and I do not think the concept hit that mark.

Understandable. It's hard to believe anything they say when everything they announced gets canceled or postponed.

"Every man premium" is now called "mainstream." Every brand sells "loaded" models now. Traditionally mainstream brands now overlap significantly with their luxury counterparts. Look at Toyota and Lexus, or Nissan and Infiniti. Even Dodge and Jeep are not affordable anymore. Both are premium.

Chrysler needs to leverage its strengths. Just a few years ago, Chrysler was winning awards for its beautiful designs. That's where the opening is, I think. They need to sell counterparts to Dodge and Jeep vehicles that share technology and sell at similar price points but offer a different experience with a very different image. Development costs are minimized by sharing as much as possible with its Dodge and Jeep counterparts.

Chryslers should be refined, classy, and beautiful-- no boy-racer Dodge esthetic, no pretensions of Dodge sportiness or Jeep ruggedness. Frankly, Chrysler should have a more feminine ethos and it should appeal to a more traditionally female demographic (not to say that there are not men who would like a classier boulevard cruiser vibe, just like there are plenty of women who love Dodges and Jeeps).

In a way, it is the decision to make Jeep more refined and "luxurious" that is tying Chrysler's hands. Can the Chrysler CUV distinguish itself enough from the Wagoneer S to be successful? Only if the design is breathtaking. It should be easy to design a large sedan that shares most of its engineering and many of its parts with the Charger but has a much more refined, sophisticated look and feel. The pricing would have to be similar in order for it to sell-- the Charger is overpriced as it is, so pricing a Chrysler version higher would be suicide. The Chrysler version should not be an upmarket version of the Charger-- it should be an alternative, another flavor for buyers who do not resonate with the Charger's more aggressive vibe.

Another strength of Chrysler's, as we've discussed in another thread, is its image as a brand of people-movers ("I got me a Chrysler-- it's as big as a whale, and it's about to set sail! I got me a Chrysler-- it seats about 20, so hurry up, and bring your jukebox money!"). Not only should the Chrysler platform-mates of Dodge and Jeep vehicles have a different image and feel, they should be taller, roomier, and more comfortable. The Chrysler version of the Wagoneer S should be taller and have 5+2 seating like the old Journey or the LATAM Jeep Commander.
View attachment 11586
View attachment 11585

I added somebody Buick Enclave: Over 70% of content(parts,etc) comes from outside the United States despite it being assembled in Lansing.

As you said:for $40,000+ ... it had to provide something different than a Grand Cherokee and Cherokee sitting inside the same showroom without that difference being priced below.

 

[TripleT]

I’d like it to be the Maserati of USA on Budget. Elegant and Classic . Feminine is a good description. Smooth, Soft, rich organic interiors

 

[AlexB]

I’d like it to be the Maserati of USA on Budget. Elegant and Classic . Feminine is a good description. Smooth, Soft, rich organic interiors

That's great!
@redriderbob
I also feel (just occur to me) the Grand Cherokee L should be "One And Done" and not redesigned/renewed (on STLA Large)....let Grand Cherokee be Grand Cherokee(not premium focus like under Manley's planning, not "Explorer-focus" like Carlos update) ....as the other "iconic Off-Road focused" Jeep(besides the Wrangler).
As Durango is Bad-Butt ,"Cool & aggressive"....Chrysler should be "comfortable people-moving" with "Feminine,Smooth,Elegant".
If people want a 3 Row Jeep ...buy Wagonner.

 

[TripleT]

That's great!
@redriderbob
I also feel (just occur to me) the Grand Cherokee L should be "One And Done" and not redesigned/renewed (on STLA Large)....let Grand Cherokee be Grand Cherokee(not premium focus like under Manley's planning, not "Explorer-focus" like Carlos update) ....as the other "iconic Off-Road focused" Jeep(besides the Wrangler).
As Durango is Bad-Butt ,"Cool & aggressive"....Chrysler should be "comfortable people-moving" with "Feminine,Smooth,Elegant".
If people want a 3 Row Jeep ...buy Wagonner.

Yeah the JEEP minivan is going nowhere .... it is one of the best selling models. Not to say Chrysler shouldn't have a 3 row E-segment vehicle. The whole Aspen experiment keeps getting brought up in ROI meetings. Chrysler can be distinct lower, elegant, swoopy, plush. But volume on the L has secured it.

 

[james.mooney.]

Yeah the JEEP minivan is going nowhere .... it is one of the best selling models. Not to say Chrysler shouldn't have a 3 row E-segment vehicle. The whole Aspen experiment keeps getting brought up in ROI meetings. Chrysler can be distinct lower, elegant, swoopy, plush. But volume on the L has secured it.

IMHO, Chrysler should get a FWD/AWD E-segment CUV based on and build alongside the next Pacifica to compete with the Chevy Traverse/ Buick Enclave. Using a tranversely-mounted turbo I4/ hybrid system would allow them to shorten the hood and move the A-pillar forward (cab forward), giving it similar exterior dimensions to the Grand Cherokee L and Durango but with a larger, roomier interior-- leaving serious hauling, towing, off-roading, and excessive power to Dodge and Jeep.View attachment 1000015339.webp