I just watched the TFL video on youtube for the Bronco Sport Heritage package. Ford is leaving the CDJ brands in its dust on price increases. I was upset about the 2023 Jeep Compass Trailhawk having a $37,000 USD sticker, but the top Bronco Sport is still another 10 Grand above that. I'm not letting Stellantis off the hook just because Ford is more outrageous with prices. The fact remains the price of entry into Dodge, Jeep, and Ram brands is too high for me. I tried to buy a Ford Maverick last year, but was mysteriously dropped from the waiting list, so I'm ticked off with Ford. The poster child for price increases is the Ford Lightning pickup with its 50% increase in the base price.
The base price for the Toyota bz4x battery electric is 44 thousand. Can the Chrysler Airflow (or whatever they end up calling it) be price competitive with the Toyota or the Korean brands? If not kiss the Chrysler brand goodbye.
I suspect the Stellantis pricing strategy is based on the cheap money which, until recently, has been prevalent for a long time in America. It's not just inflation, but obtaining credit is much harder. Car loans are more expensive with higher interest rates along with the high vehicle prices.