Chrysler Still Leads Minivan Sales in Q1 2025 Despite Market Shifts

Chrysler continues to prove its dominance in the minivan segment, with the Pacifica once again leading U.S. sales in the first quarter of 2025. Despite an aging design, the Pacifica remains the go-to choice for families and fleet buyers, outselling rivals from Toyota, Honda, and Kia.

According to Stellantis (FCA US), 32,409 Pacificas were sold from January through March 2025. Its budget-friendly sibling, the Voyager, added another 2,319 units, reinforcing Chrysler’s stronghold on the segment. However, Pacifica sales dipped slightly—down 2% from Q1 2024, when 33,114 units were sold.

How Chrysler Stacks Up Against the Competition – 

Toyota’s Sienna, the Pacifica’s closest rival, saw a significant jump in sales, with 23,561 units sold in Q1 2025—up from 16,074 in the same period last year. Honda’s Odyssey followed closely behind with 22,102 units, an improvement over its Q1 2024 total of 17,393. Meanwhile, Kia’s Carnival surged 53% year-over-year, moving 17,393 units compared to 9,538 in Q1 2024.

Tariffs and Market Challenges – 

A major challenge for Chrysler and Kia moving forward is the 25% tariff on imported vehicles and parts, implemented by the Trump administration. Since both the Pacifica and Voyager are built at the Windsor Assembly Plant in Canada, pricing adjustments may be necessary to offset higher costs. The same applies to Kia’s Carnival, which is manufactured in South Korea.

Meanwhile, Toyota and Honda have an advantage, as both the Sienna and Odyssey are built in the U.S., avoiding tariff-related price hikes. Toyota assembles the Sienna in Princeton, Indiana, alongside its popular Highlander and Grand Highlander models, while Honda’s Odyssey is built in Lincoln, Alabama.

The Growing Three-Row Crossover Threat – 

Rising demand for three-row crossovers is putting added pressure on minivan sales. For example, the 2025 Honda Pilot starts nearly $2,000 below the Odyssey, while Toyota’s Highlander is slightly more expensive than the Sienna. Kia’s Telluride also competes closely with the Carnival, with a base price of $36,390 versus the Carnival’s $36,800.

Chrysler’s Plug-In Hybrid Advantage – 

One area where Chrysler stands out is electrification. The Pacifica remains the only minivan on the market with a plug-in hybrid (PHEV) option, offering up to 32 miles (51 km) of all-electric range. However, it comes at a premium—starting at $51,055—and lacks an all-wheel-drive (AWD) option, something available on the hybrid-only Toyota Sienna.

With shifting consumer preferences and increasing competition, Chrysler’s minivan reign isn’t without its challenges. However, with a loyal customer base and the only PHEV in its class, the Pacifica continues to hold its ground as America’s best-selling minivan.