Chrysler Marks 100 Years with Legendary Concept Car Tribute

Chrysler has debuted the fourth episode in its Century of Innovation video series, titled “Legendary Innovation”—a tribute to the groundbreaking concept vehicles that have defined the brand’s forward-thinking legacy over the past 100 years. The new episode is now live across Chrysler’s official social media channels and YouTube, continuing the celebration of Chrysler’s centennial milestone in a compelling and visually rich format.

“Legendary Innovation” highlights some of the most iconic Chrysler concept cars ever built—vehicles that pushed boundaries and previewed the future of automotive design and technology long before their time. Among the featured concepts are the streamlined 1941 Chrysler Thunderbolt, the elegant 1953 Chrysler Special, the turbine-powered 1963 Chrysler Turbine Car, the retro-futuristic 1995 Chrysler Atlantic, and the sculpted luxury of the 1998 Chrysler Chronos. Each vehicle showcased represents a moment when Chrysler looked far beyond the present and dared to dream big.

To mark the occasion, Chrysler recently hosted a private historical drive event on June 4 at Detroit’s Belle Isle, where members of the media experienced these heritage vehicles up close and in motion—a rare opportunity to see history not just preserved, but alive and well.

The latest episode joins three earlier entries in the video series:

• Chrysler Century of Innovation – A look at the brand’s future through the voice of CEO Chris Feuell.

• Chrysler Through the Decades – A decade-by-decade retrospective hosted by Chrysler historian Brandt Rosenbusch.

• Automotive Legend: Walter P. Chrysler – A deep dive into the life and legacy of the company’s founder.

Each video reflects a unique chapter in Chrysler’s 100-year journey and can be viewed in full on the Chrysler brand and Stellantis North America YouTube channels.

Beyond the digital celebration, Chrysler has also announced a series of in-person centennial activations across the country this summer. These include:

• Carlisle Chrysler Nationals (July 11–13, Carlisle, PA): One of the largest Mopar gatherings in the world, with nearly 3,000 vehicles.

• Gilmore Car Museum Red Barns Spectacular (August 2, Hickory Corners, MI): Featuring a showcase of Chrysler’s most historic vehicles.

• Woodward Dream Cruise (August 16, Detroit, MI): The world’s largest car cruise, with a dedicated Chrysler presence on Woodward Avenue.

In addition, Chrysler is offering fans a limited-edition line of 100th anniversary apparel and merchandise, available at collection.Chrysler.com, and has launched a special Century of Innovation sales event across dealerships nationwide.