Chrysler Kicks Off “Thanking Our Parents” Marketing Campaign

One name stands tall in the realm of minivans, collecting accolades year after year – the Chrysler Pacifica. This family-oriented vehicle has reigned supreme for seven consecutive years, earning the title of America’s most-awarded minivan. Now, Chrysler proudly unveils a new multimedia advertising campaign, “Thanking Our Parents,” to commemorate this remarkable achievement and pay homage to the diverse spectrum of parents who inspire innovation and excellence in the brand.

“The Chrysler Pacifica is America’s most awarded minivan for seven years running, and we owe this achievement to the many parents out there who have been the inspiration for us as a brand to create and deliver innovative designs, features, and technology that provide our customers with the ultimate family vehicle,” said Chris Feuell, Chrysler CEO.

The heart of the campaign lies in recognizing the pivotal role parents play in shaping Pacifica’s evolution, from its innovative high-tech features to its award-winning interior design and unrivaled safety standards.

The cross-channel campaign comprises three 30-second spots, each spotlighting different facets of parenthood and how they intersect with the Pacifica’s standout features. Let’s delve into each commercial and see how they encapsulate the essence of parenthood and automotive excellence:

“Boy Mom”

This spot celebrates the heroic efforts of mothers navigating the joyful chaos of raising multiple boys under ten. Despite the whirlwind of activity, safety remains paramount. The Pacifica’s abundance of standard safety features takes center stage, offering peace of mind to parents amidst the mayhem. Directed towards the “Boy Moms” of the world, this ad serves as a heartfelt nod to their dedication and the Pacifica’s commitment to family safety.

“Empty Nesters”

As parents bid farewell to their last child off to college, a newfound sense of freedom beckons. The Pacifica Plug-in Hybrid becomes the vehicle of choice for these “Empty Nesters,” symbolizing liberation and adventure. With its impressive electric range and built-in rear seat entertainment, the Pacifica Plug-in Hybrid empowers parents to embrace this new chapter with boundless possibilities.

“Dog Mom”

Pet parents, particularly those with large, fluffy companions, take center stage in this endearing spot. The Pacifica’s thoughtful design caters to their needs, offering Stow ‘n Go seating and storage for furry friends and toys. The integrated Stow ‘n Vac vacuum ensures a clean interior, even amidst pet-related messes. By acknowledging the unique challenges of “Dog Moms,” Chrysler underscores its commitment to creating a minivan that caters to every family member.

Behind the scenes, the campaign comes to life through collaboration with Doner, a renowned creative agency. Chrysler and Doner craft narratives that resonate with audiences and capture the essence of parenthood in all its forms.

Beyond the heartfelt commercials, the Chrysler Pacifica continues to impress with its family-friendly features. From the FamCAM interior camera providing a bird’s-eye view of rear-facing child-seat occupants to the class-exclusive Stow ‘n Go seating and available all-wheel-drive capability, the Pacifica redefines the minivan experience.