Carvana Expands Into Chrysler, Dodge, Jeep®, Ram Dealerships

For years, Carvana has been recognized as the online disruptor that changed the way Americans buy used cars. Known for its touchless delivery and futuristic “car vending machines,” the company has long leaned on its digital-first approach. But now, Carvana is moving deeper into the traditional dealership world—this time targeting Chrysler, Dodge, Jeep®, and Ram (CDJR) stores.

Recently, Carvana purchased Park Cities CDJR in Dallas, Texas, for an undisclosed amount. According to The Dallas Morning News, the location will soon be rebranded as Carvana Chrysler, Dodge, Jeep, Ram, FIAT of Park Cities. It’s the second CDJR franchise the company has scooped up this year, following its February purchase of Jerry Seiner CDJR in Casa Grande, Arizona.

Testing the Franchise Dealer Waters – 

Carvana hasn’t been shy about calling this a test. In a statement to The Dallas Morning News, the company explained:

“We are in the very early days of testing as a franchise dealer — first at a CDJR dealership outside of Phoenix and now at one in Dallas. We hope to learn while simultaneously meeting customer expectations.”

For Carvana, that means blending its digital buying platform with a more traditional retail model. The two CDJR stores serve as pilot programs to see if the company can strike a balance between its tech-driven roots and the face-to-face customer service most buyers still expect when shopping for new vehicles.

Building a Physical Footprint – 

This move is part of a bigger push. Beyond dealerships, Carvana has already built a unique reputation with its car vending machines—nearly 40 of them across the U.S. since the first one opened in Nashville in 2015. And in 2022, the company made headlines by purchasing ADESA’s car auction business for $2.2 billion, gaining access to 56 auction locations nationwide.

These investments show Carvana isn’t content to live in the online-only world. By controlling more of the physical retail and wholesale landscape, the company can expand its customer base and strengthen its used car supply pipeline.

What It Means for Customers – 

For buyers in Dallas and Phoenix, it could mean a new kind of dealership experience—where Carvana’s digital tools, financing, and trade-in processes mesh with a traditional showroom environment. Whether shoppers are after a new Dodge Charger, Jeep Wrangler, or Ram pickup, Carvana’s approach could reshape expectations for buying a CDJR vehicle.

Looking Ahead – 

Carvana’s future as a franchise dealer is still uncertain. Two stores do not make a national network, but they mark a significant shift for a company once known strictly for online sales. If these pilot dealerships succeed, it’s possible we’ll see Carvana’s name on more CDJR stores—or perhaps other brands—around the country.

For now, the industry is watching closely. Carvana has already proven it can change how Americans think about car buying. The question is, can it thrive in the world of traditional dealerships?