Ram Trucks closed out the year by lighting a fuse—and walking away. Late Thursday, the truck brand dropped a short but deliberate teaser video hinting at something new debuting on New Year’s Day 2026. The clip is minimal by design: swirling sand, high-speed wind cutting across what appears to be a dune, and a barely audible mechanical sound in the background. No trucks. No logos. Just a message on screen that says it all: “Power Will Be Reborn” followed by the date, January 1, 2026.
For Ram, that phrasing isn’t accidental.
This teaser lands at a time when the brand is in the middle of a very public—and very aggressive—reset. Back in April, Tim Kuniskis made it clear that Ram wasn’t playing defense anymore. In a LinkedIn post that caught the industry’s attention, Kuniskis confirmed that Ram plans to roll out 25 new product announcements over the next 18 months. That’s not a refresh cycle—that’s a full-scale offensive.
We’ve already seen the early stages of that course correction. Ram has leaned back into value and attitude with the return of models like the Ram 1500 Express and Black Express. Performance-minded buyers got welcomed news with the Pentastar and HEMI-powered Warlock trims, along with the return of the 5.7-liter HEMI® V8 to the Ram 1500 lineup. Heavy Duty buyers weren’t left out either, with Black Express and Warlock variants expanding into the Ram 2500 range.
At the same time, Stellantis leadership has been adding fuel to the speculation. Stellantis CEO Antonio Filosa has openly hinted that two new SRT-branded products are on the way, reinforcing the idea that performance is back at the center of the conversation.
Then there’s motorsports. Ram’s return to the NASCAR Craftsman Truck Series isn’t just about racing—it’s about credibility, heritage, and reminding people what the brand stands for. In 2025 alone, Ram has arguably been the busiest brand under the Chrysler umbrella, and that momentum shows no signs of slowing.
So what does “Power Will Be Reborn” actually mean? Ram isn’t saying—yet. But between the recent HEMI revival, renewed SRT chatter, and a renewed focus on core truck buyers, the message is clear: this isn’t about subtle updates. This is about identity.
January 1, 2026, is shaping up to be more than a date on the calendar. If Ram’s recent moves are any indication, it could mark the next major chapter for the brand. And based on that teaser alone, Ram wants us to listen closely.
