Maserati Brings GranTurismo And GranCabrio Production Back Home

Maserati is officially bringing production of its iconic GranTurismo and GranCabrio models back to their birthplace in Modena, Italy—marking a symbolic homecoming that ties modern technology to over a century of heritage. The move celebrates the deep connection between the Trident brand and the heart of Italy’s Motor Valley, where passion, performance, and artistry continue to define the company’s DNA.

For Maserati, this is more than a manufacturing shift—it’s a reaffirmation of identity. Modena isn’t just where Maserati’s story began; it’s where its soul still lives. The decision to bring these grand touring legends back to the historic plant aligns with the company’s strategy to keep its most emotionally driven vehicles built by Italian hands, in the city that has produced some of the most beautiful cars ever made.

The celebration, known as “Maserati Meccanica Lirica,” captures the fusion of mechanical precision and lyrical artistry. It represents the meeting of two worlds that define Modena—opera and engineering. The concept transforms the mechanical heartbeat of a car into something poetic, celebrating sound, craftsmanship, and performance as an art form. Maserati describes it as the “voice of the Trident,” a phrase that perfectly encapsulates how the emotional tone of a Maserati engine has always been as important as its performance.

To mark this historic return, Maserati is hosting a week-long series of events in partnership with Sonus faber, the renowned Italian audio manufacturer. Taking place from November 5th to 9th, the celebrations include the unveiling of two spectacular one-off models and an exclusive Fuoriserie customization package. The collaboration between Maserati and Sonus faber highlights a shared pursuit of acoustic excellence—where the sound of an engine or a symphony shares the same emotional resonance.

Jean-Philippe Imparato, Maserati’s CEO, explained the importance of this move, saying:

“The homecoming of the GranTurismo and GranCabrio is not only a tribute to our legendary history, but a strategic and identity-driven choice that looks to the future with pride and determination. It reaffirms Modena’s central role for Maserati and the brand’s commitment to continue investing in Italy, fostering excellence, knowhow, and a vision. Furthermore, it stands as a tangible sign of cohesion and belonging, reaffirming our firmest intention to continue investing in this fantastic brand.”

Santo Ficili, Maserati’s COO, echoed that sentiment, emphasizing the brand’s local roots and its global impact:

“This land is the heart and soul of our extraordinary brand—the longest-standing in Italy’s Motor Valley—one that has brought a singular vision of performance and design to the world. Celebrating the bond between Modena and its surroundings through the homecoming of two iconic models not only represents a significant investment for the brand, but above all for its people, demonstrating Maserati’s commitment to the local community while creating new opportunities for growth.”

As Maserati looks ahead, the GranTurismo and GranCabrio will once again embody the balance of performance, luxury, and design that defines Italian motoring. In Modena, mechanics have their melody, and music has its own character—together, they form the voice of the Trident reborn.