Ram Argentina Hosts First-Ever RAM Performance Drive

Ram Trucks Argentina just took its owner loyalty program to the next level with the launch of the very first RAM Performance Drive. Held at the Autódromo de Buenos Aires, the event marked the debut of a new driving clinic designed exclusively for members of Ram Society, the brand’s customer experience platform.

This wasn’t your standard meet-and-greet. The Performance Drive put owners behind the wheel to explore the full potential of their trucks in a controlled environment, guided by professional instructors. For many, it was the first time to experience how Ram trucks perform under real track conditions, with sessions focused on braking, handling, and acceleration.

What Is Ram Society? – 

Introduced in 2025, Ram Society is Ram South America’s community-driven initiative that connects owners of new, used, and even classic models under one umbrella. Registration in Argentina is free at www.ramsociety.com.ar, and all that’s required is vehicle information—plus a valid “cédula verde” (green card) or ownership card for used trucks.

Members gain access to exclusive perks such as:

• Special Events – test drives, off-road clinics, and car shows like the Winter Car Show in Buenos Aires.

• Discounts – savings on scheduled maintenance, service, and official Ram accessories.

• News & Contests – updates on raffles, giveaways, and future experiences.

Earlier in 2025, Ram Society activated events at Enduro Park and announced future dates at the Buenos Aires Race Track, where the focus will be on sport and performance driving. The Performance Drive event is the first time that high-speed track driving has been included.

Performance Drive: Bringing the Brand to Life –

Ram Argentina described the Performance Drive as a milestone in its effort to make Ram Society more than just a loyalty program. It’s about connecting passion and performance with community.

“With RAM Performance Drive we take a step further in our commitment to create authentic and memorable experiences for our customers. We want those who choose Ram every day to feel closely the power and freedom that the brand transmits,” said Javier Denevi, Brand Manager of Ram Argentina.

Participants rotated through different activities on track, each designed to highlight a key part of what makes Ram trucks stand out:

• Power and Acceleration – giving owners the thrill of unleashing Ram horsepower.

• Handling and Stability – showcasing chassis balance and control at speed.

• Design and Comfort – putting the interiors and premium features on display during a real-world driving session.

Building a Community Around Power – 

By launching events like Performance Drive, Ram Argentina is building more than brand loyalty—it’s creating a lifestyle for its owners. Ram Society is marketed as “a community that shares the power to belong,” and the Buenos Aires track event drove that message home.

Ram’s move mirrors a broader strategy seen across the auto industry: creating programs that deepen owner engagement beyond just the dealership. From raffles and private events to hands-on driving clinics, the brand is showing that ownership means more than just the truck parked in your driveway.

What’s Next? – 

The first Performance Drive is expected to be the beginning of a series of high-energy experiences in Argentina. With Ram Society already hosting off-road clinics and show events, the inclusion of performance-based driving schools only broadens the scope.

For Ram owners in Argentina, it’s a reminder that the brand is committed to more than sales. It’s about fostering passion, community, and a deeper bond between truck and driver.

RAM Performance Drive at the Autódromo de Buenos Aires: