Dodge has recently updated its ‘Build & Price’ configurator for the 2023 Dodge Challenger (LA) and Charger (LD) on Dodge.com, allowing customers and enthusiasts to create their dream muscle cars. While the online tool has been available for a number of years, Dodge has been known to delay updates to the configurator, causing frustration among fans.
The 2023 Dodge Challenger and Charger mark the end of the current generation of muscle cars, and as such, come with several changes for the new model year. One of the most significant updates is the expansion of the SRT Jailbreak program, which was initially introduced last year for the supercharged 6.2-liter HEMI® HELLCAT H.O. V8 Widebody models. The program is now available for all supercharged 6.2-liter HEMI HELLCAT V8 models, giving more owners the opportunity to unlock the full range of Dodge personalization options.
Additionally, customers can choose from 14 exterior colors, including the return of four beloved heritage colors: B5 Blue, Destroyer Gray, Plum Crazy, and Sublime. These colors are sure to excite fans of classic muscle cars and add to the overall appeal of the 2023 Dodge Challenger and Charger.
However, while the ‘Build & Price’ configurator may be useful for some, most of Dodge’s 2023 inventory has already been allocated to dealers. As a result, many dealers have pre-ordered vehicles without waiting for customers to select their preferred options. This is not uncommon in the automotive industry, but it does mean that some customers may have to settle for a car that doesn’t perfectly match their preferences.
While the ‘Build & Price’ configurator may not be helpful for those who missed out on the initial allocation of vehicles, it still provides an opportunity for fans to dream up their perfect Dodge muscle car.