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Chrysler Finally Begins Its 100th Anniversary Celebration at NYIAS

Century of Innovation Exhibit Honors Brand's Legacy, Present, and Future

For those of us who’ve been waiting (and honestly, wondering) if Chrysler would do anything for its 100th Anniversary, it looks like the wait is finally over. The 2025 New York International Auto Show (NYIAS) will be the official kickoff to Chrysler’s long-overdue centennial celebration — and thankfully, they’re starting it off right.

Walter P. Chrysler with original 1924 Chrysler Six.

Chrysler’s new Century of Innovation exhibit will be front and center at the show, highlighting the brand’s storied past, innovative present, and forward-looking future with a special three-vehicle display. Representing the brand’s origins is the 1924 Chrysler Six, the very car Walter P. Chrysler revealed at the 1924 National Automobile Show — a fitting tribute as NYIAS also marks its own 125th anniversary.

Next up is the 2025 Chrysler Pacifica, which continues to dominate the minivan segment with smart tech and family-first design. Rounding out the trio is the stunning Chrysler Halcyon Concept, a futuristic look at what’s coming down the road for the brand as it transitions into an all-electric future.

2025 Chrysler Pacifica Hybrid Pinnacle.

And speaking of minivans, Chrysler is also celebrating 20 years of Stow ‘n Go seating with the Pacifica. NYIAS visitors can even take part in the Pacifica Stow ‘n Go Challenge, where folks race against the clock to test just how much gear they can stow and still seat the family — with prizes on the line. That challenge will run across both weekends of the show.

While many of us are still disappointed they didn’t kick things off earlier this year, at least they’re finally stepping up and owning the moment. A century in the auto business is no small feat, and this milestone deserves to be recognized properly.

Chrysler Halcyon Concept.

Hopefully, the Century of Innovation exhibit is just the beginning of a year-long tribute to a brand that’s played a major role in American automotive history. For now, it’s a strong start — and we’ll be watching closely to see what comes next.

 

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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About time! Chrysler fans have been trying to help the clueless leadership at Chrysler to study, appreciate and understand the Chrysler brand heritage and culture. Technical innovation, bold styling consistent with its clearly identifiable brand cues, cutting edge engineering in an affordable luxury product that middle class people can aspire to and eventually afford. The Airflow had technology, innovation and boldness, but not the essence of Chrysler styling features that everyone can say loud and clear” that’s a Chrysler” How could the styling studios at Chrysler get it so wrong? Simple, they never understood or truly looked deeply into the brand. Sure as heck these people sure did not listen to us lowly fans.
It’s past time to expose the public, a whole new generation of young middle class buyers to that unique Chrysler chemistry by exhibiting the magnificent Chryslers of the past that have defined the brand so indelibly on generations of loyal customers.
This decision is a small, but important, step in the right direction. Those letter 300s, those magnificent Imperials, those Córdobas, Crossfires and Town and Countrys need exposure. Even the Airflows of the past need to be seen, not only by the general public, but studied and frankly worshiped by those entrusted with the Chrysler heritage. You must put aside your conceited self righteous talents in your work and listen to us common folk who maybe, just maybe, know what a Chrysler is. So far you and your leadership appears clueless. Build us a CHRYSLER !!

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It’s about time. It is too bad it takes the 100th Birthday of Chrysler to get things going.
I am hoping we get an announcement soon on new products. I really do believe the Airflow would have worked. I would definitely be interested if it came in ICE form. As for comments about it being a cookie cuter are BS. What isn’t? Most SUV’s on the road all look alike, except for grills in taillights. So please, it comes down to more than that. The Airflow was nice in and out. As for the Halcyon doesn’t say Chrysler. More a Dodge sport car. Also looks like it needs to come out in 2050. Way to much of “The Jetsons” look. I think adding the Airflow, and a new sedan with the current mini van line up would be a good start!!! Then add an upscale SUV from there.

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It’s about time. It is too bad it takes the 100th Birthday of Chrysler to get things going.
I am hoping we get an announcement soon on new products. I really do believe the Airflow would have worked. I would definitely be interested if it came in ICE form. As for comments about it being a cookie cuter are BS. What isn’t? Most SUV’s on the road all look alike, except for grills in taillights. So please, it comes down to more than that. The Airflow was nice in and out. As for the Halcyon doesn’t say Chrysler. More a Dodge sport car. Also looks like it needs to come out in 2050. Way to much of “The Jetsons” look. I think adding the Airflow, and a new sedan with the current mini van line up would be a good start!!! Then add an upscale SUV from there.

I think we are saying the same thing, the Airflow IS too cookie cutter and although the basic elements of SUVs or a flying spur as I view the Airflow are commonly shared, things like grills, front fenders, body accents and tail lights make a huge difference that demand classic brand cues to set it apart. Indeed that requirement is not BS but the path to Chrysler fans hearts. Your choice for new product is spot on but I’d add a halo model when the SUV arrives. Maybe a new Imperial.
I too would jump at an ICE Airflow if the thing had a 300 like front face and more brand influenced tail lights. Call it heritage, call it chemistry but pretty please don’t call the most obvious flaw BS.

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I think we are saying the same thing, the Airflow IS too cookie cutter and although the basic elements of SUVs or a flying spur as I view the Airflow are commonly shared, things like grills, front fenders, body accents and tail lights make a huge difference that demand classic brand cues to set it apart. Indeed that requirement is not BS but the path to Chrysler fans hearts. Your choice for new product is spot on but I’d add a halo model when the SUV arrives. Maybe a new Imperial.
I too would jump at an ICE Airflow if the thing had a 300 like front face and more brand influenced tail lights. Call it heritage, call it chemistry but pretty please don’t call the most obvious flaw BS.

We agree on quite a bit. As for the Airflow seems for the most part we are on the same page as well. I see the front end being a “modified” look of the Pacifica/last 200. As for the rear, I tried to think of what could be different but would fit the style, it seemed very hard to go in any direction that doesn’t look like a new Jeep rear end or something out of place. As for over all body style I like the shape, it flows nice and seems to be a real good size. My comment as a cookie cutter is I really don’t see many vehicles that have that look.

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We agree on quite a bit. As for the Airflow seems for the most part we are on the same page as well. I see the front end being a “modified” look of the Pacifica/last 200. As for the rear, I tried to think of what could be different but would fit the style, it seemed very hard to go in any direction that doesn’t look like a new Jeep rear end or something out of place. As for over all body style I like the shape, it flows nice and seems to be a real good size. My comment as a cookie cutter is I really don’t see many vehicles that have that look.

Not to belabor our conversation, but that was my exact impression, someone at Chrysler styling is hung up on that 200/ Pacifica van front end real bad and so “here we go again” on a look that sunk the overall really poorly done 200 and had to be changed on the Pacifica. Oh yes by the way on the Pacifica, to a 300 inspired front clip. Time for a shake up at Chrysler styling studios or a week locked in a facility full of vintage Chryslers for everyone at Chrysler.

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