‘2022: Earth Odyssey’ Commercial Honored by Adweek Magazine’s ‘The 30 Best Ads of 2022’!

The Jeep® brand’s 1-minute “2022: Earth Odyssey” commercial, has been recognized by Adweek magazine this week, ranking No. 2 overall among “The 30 Best Ads of 2022.” It is the only automotive brand commercial recognized by Adweek.  

Adweek first reported on the commercial in February 2022 with the headline, “Jeep’s Ad With Singing Animals Gets Even Better When You Turn on Captions.” 
 
“‘Also sprach Zarathustra’ is often used to introduce something big, which is exactly what we had in mind for both the electrified Jeep Wrangler Unlimited 4xe and all-new Grand Cherokee 4xe,” said Olivier Francois, Stellantis Global Chief Marketing Officer. “But instead of space, in our commercial, we focus on the place we all call home, Earth, which is perfect for these adventure-ready plug-in hybrids.
 
“It’s an honor to have our ‘2022: Earth Odyssey’ commercial recognized by Adweek. And my creative team and I are equally humbled to have this spot, which holds a very special place in all of our hearts, celebrated as it represents the commitment of the Jeep brand to become the global leader in SUV electrification,” Francois added.

The “2022: Earth Odyssey” campaign has evolved since it premiered in early 2021. The first spot featured the Jeep Wrangler Unlimited 4xe, the first plug-in hybrid (PHEV) announced for the brand in the U.S. in 2020. The Jeep Wrangler Unlimited 4xe is the best-selling PHEV in the country.   

“2022: Earth Odyssey” was created by the Jeep brand in partnership with Chicago-based agency Highdive.