U.S. Senator-Elect Says Stellantis Should Divest American Brands

I doubt Stellantis will cede their North American operations to any entity, but I do believe the current corporate structure needs change. The Senator offers valid points, but as stated here, the global network is critical to survival in today’s auto business.
I’d offer the thought and anticipation that a much more autonomous North American operation will emerge headed up by an experienced “All-American” car guy. Call it what you like, Americans are different than Europeans. Just a fact Jack!
Close scrutiny will reveal many positives currently and under development in the Stellantis Universe that will underpin much of what is modified or created independently for North America. For example, it is not likely Fiat will put a Hemi in any of its future products but Dodge I’d bet is going full forward on that decision in short order, perhaps with European aghast. In obvious desperation Dodge has decided to send the Charger Daytona to Europe where, though the electric market is now shrinking, Europeans, speculation seems to suggest, might be more receptive to the unique qualities of an exciting electric performance car. That Dodge may sell as well in Europe as the Fiat 500e has done in the states, but desperate times produce desperate actions. I’d give it a shot.
Fundamental to this thought is the absolute fact that iron fisted control of “Euro-think” executives has put the whole Stellantis organization at risk and that grip needs to be made loose if this thing can work. Change, “American Style”, is a coming, Jack!

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The decision to spin off the trucks into their own brand sealed Dodge's fate, which still annoys me. The only marketable things that this company still has are the trucks and Jeeps, and will likely be divested at some point. Muscle cars will not translate into the post ICE era, and trying to do that is just foolish. Sports cars yes, and why would I want all the limitations of a muscle car design with no muscle. I'll just take a modern sports car without all the limitations or a vehicle that is actually useful for daily use. I enjoyed my nostalgic cars while they lasted, but it is over now. Politicians, bureaucrats, and do-gooder activists killed them before their time, which sucks. The forced adoption of new technology, while intentionally killing off iconic parts of our past was just stupid. We could have had both.

Long story short, there are way better options out there than Stallantis for just about everything. I have a 2018 3500 and it will be my last; I dislike V8 diesels, but I dislike Stallantis more so their long long long overdue HD truck update next year is not on my list. I have a 2014JK Rubicon and a 2018JL Rubicon and they will be my last; I can wheel those for the rest of my life without buying anything new from Stallantis. I'm searching for the exact pre-Stallantis Challenger I want, and that will be my last. Going forward, I will be looking for the best quality vehicle in a new era. That definitely isn't Stallantis. All I read about from them is their focus on profits. Well, they need to realize they pissed off their core customers with ridiculous prices, lack of investment and model updates, poor build quality, and killing off models to the point there was nothing left. There is nobody rushing to their showrooms to buy their vehicles because they have nothing we want. When I buy an EV or any other vehicle, it certainly won't be one from them, and I won't buy their stuff because I was a Mopar fan from a different era.

I don't think Chrysler corp is going to survive because there is just better products and reputation of those products from other manufacturers. Jeep will always have market share and be owned by somebody; I hope that Jeep gets bought by a decent compnay and doesn't end up as a Chineese company. I also hope the 6.7 medium duty Cummins finds it way into one of the other trucks. Other than that, there really isn't anything else that I want since the revived Challenger muscle car is dead. Iconic name plates put on junk has no interest to me; I'm not someone who falls for brand marketing. It's sad to see an iconic company be so poorly mismanaged, but we've been saying that since the 70s. This is probably the final nail in the coffin...I would rather see it close it's doors and diviest what is still viable than be run into the ground by a multinational company who doesn't care about the history we all share. Who cares about a name plate if everythign that went into that name plate is dead anyway?

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