Wagoneer, the premium extension of the Jeep® brand has announced its collaboration with Derek and Hannah Jeter for their upcoming summer marketing campaign. The Jeters, a well-known power couple, will be featured in a 30-second spot titled “Take Me Out,” which will be showcased on various platforms including television, social media, and digital media channels. This partnership aims to highlight the Wagoneer lifestyle, emphasizing adventure, freedom, and American heritage.
“‘Take Me Out’ is a fitting anthem for our Wagoneer summer creative campaign,” said Marissa Hunter, Senior Vice President of Marketing, Stellantis North America. “Pairing this iconic baseball theme song with the Wagoneer lifestyle to organically share themes of adventure, freedom and American heritage is timed perfectly to the start of the baseball season and Derek’s new role within the sport. Premium visual settings and experiences are captured to elevate the original song themes, delivering storytelling in a more powerful and meaningful way.”
The 30-second spot will feature Derek and Hannah Jeter enjoying their favorite hobbies and family moments, accompanied by the familiar ballpark anthem. The underlying message of the campaign revolves around the idea of cherishing family time and embracing the spirit of adventure. By associating the Jeter family with the Grand Wagoneer, the campaign aims to highlight the vehicle’s sophistication, excitement, and its ability to facilitate memorable family experiences.
“Summer typically means family road trips, ballgames, campfires and adventures around every corner for the entire family, and the Wagoneer’s legendary capability, premium American craftsmanship and modern mobility brings a new level of sophistication and excitement to our customers to fulfill that promise for the season,” said Jim Morrison, Senior Vice President, Jeep® North America. “As Derek and Hannah’s family and horizons expand, we couldn’t be prouder to have the Grand Wagoneer carry their family to wherever their travel takes them.”
Both the “Take Me Out” campaign and the Grand Wagoneer’s “Eyes Wide Open” campaign were created in collaboration with the Highdive agency based in Chicago. The agency worked closely with the Jeters and the Wagoneer brand to develop a creative concept that captures the spirit of adventure, sophistication, and American heritage.