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The 2024 Chrysler Pacifica Returns Celebrating 40th Anniversary

Its Been Four Decades Of Production For Chrysler Minivans...

Chrysler brand is celebrating four decades as the leader and innovator of family mobility, marking 40 years of the minivan — the segment the former Chrysler Corporation invented — with the start of production today of the 2024 Chrysler Pacifica and Pacifica Hybrid at the Windsor (Ontario) Assembly plant.

2024 Chrysler Pacifica Limited S AWD. (Chrysler).

The original minivan — a Plymouth Voyager — rolled off the line at Windsor Assembly on November 2nd, 1983, as a 1984 model, the first of more than 15 million Stellantis minivans sold to date. As the first company to introduce the minivan and through six generations of the vehicle, Stellantis has innovated 117 minivan firsts, spearheading evolving technologies and features that push the segment into the future and make life easier for owners and their families.

“For 40 years, Stellantis minivans have been along for the ride, helping families and road-trippers create a lifetime of unforgettable moments,” said Chris Feuell, Chrysler CEO. “Many of today’s consumers first experienced the road in a Chrysler minivan, and we’re proud that four decades later, a new generation is making their own memories in a Chrysler Pacifica or Pacifica Hybrid. As the Chrysler brand moves forward to an all-electric portfolio in 2028, the minivan will continue to play an important role in our vehicle lineup.” 

2024 Chrysler Pacifica Limited S AWD. (Chrysler).2021 Chrysler Pacifica Limited S AWD. (Chrysler).

The Chrysler Pacifica Pinnacle offers its class’s most standard safety and security features, and Pacifica is the most technologically advanced minivan in America. Stellantis innovations in the segment over the last 40 years include the class-exclusive Stow ‘n Go seating and storage system, Uconnect Theater, dual hands-free sliding doors, the first electrified powertrain in the segment, and many more.

Chrysler recently celebrated the production of the 100,000th Chrysler Pacifica Hybrid, still the first and only plug-in hybrid in the segment. The Pacifica Hybrid continues to represent the evolution of the Chrysler portfolio as the brand transitions to an all-new electrified future.

2023 Chrysler Pacifica Touring L Hybrid Road Tripper. (Chrysler).

The start of production of the 2024 Chrysler Pacifica and 2024 Chrysler Pacifica Hybrid brings fresh changes to the 40th year of Stellantis minivan production. Available for the 2024 model year, the award-winning Pacifica lineup includes a new Sepia interior color for the premium Pacifica Pinnacle model and two new exterior colors, Red Hot and Baltic Gray.

The revamped Pacifica Hybrid lineup will offer two models for 2024, the Pacifica Hybrid Select and Pacifica Hybrid Pinnacle. The popular S Appearance, Premium S Appearance, and Road Tripper Package content is optional on the Pacifica Plug-in Hybrid Select model.

2024 Chrysler Pacifica Limited S Interior. (Chrysler).

A new Emergency Vehicle Alert System (EVAS) feature of the Uconnect 5 platform provides drivers with cluster and touchscreen in-vehicle notifications of an active fire truck, ambulance or other nearby roadway hazards.

The 2024 Chrysler Pacifica and Chrysler Pacifica Hybrid will begin arriving at dealerships in October.

Mike Volkmann

Michael Volkmann, a mechanical engineer in the steel industry, autocrossed and road-raced Neons. Michael has drag raced his 1971 Duster 340, 2015 Dodge Charger SRT392, 2009 Challenger R/T, and Neons, of which he’s owned seven — one SRT4, three ACRs, and three Sport Coupes.

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Boy, someone is finally thinking at Chrysler! Instead of throwing away a recognized marketable name, they are considering transitioning it to the new world order!

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Sedan market may be shrinking, but Chrysler can follow the amc approach of filling the gaps in the market. There are sedan buyers out there, I’m one of them. I see a need for an affordable luxury sedan. Large trunk plenty of room Cushy ride. A sporty version and top tier New Yorker brougham

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I agree there are uses for sedans. Dodge will likely keep the fleet market - but then again maybe an electric police vehicle makes sense in urban cities (fast acceleration and quiet patrolling).

The question facing leadership is

Do you go bold and capture attention/respect/lure (ala Atlantic) at the cost of volume
Do you go mainstream and capture buts in seats (ala Chrysler 200 jellybean) at the cost of profit/competition
Do you go high tech and capture younger people at a higher price point (ala Dart) at the cost of profit or your classic demographic
Do you go ease of ownership/use and abstract the tech away and make it easier for those who just want reliable wheels and separate you self from all but touch screens and gadgets that make non-technies frustrated
Do you go theme and have people ask "what size would you like your Chrysler in"

What hopefully they don't do is try to do all of those.....

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Some clear thinking here. Foreign manufacturers have not waved the white flag on sedans, why should Chrysler? If after over a decade and basically no engineering, styling or marketing support there is still demand for the 300, clearly, logic driven,truthfully, this baby has legs. 300, separate from Airflow, Pacifica and that electric fantasy poppycock should be reinvented as a luxury sedan in tradition rich styling, with available ICE power. That Airflow looks to be just another clone of dozens of electrics that will be lost in a sea of look alike vehicles now embraced by manufacturers all drinking the same Kool Aid. In my opinion a next generation 300 luxury sedan is the best bet to under pin reinventing Chrysler. History, culture, personality not gimmicks. Go with proven traditional attributes. This baby still has legs, that’s fact driven, obvious.

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