Alfa Romeo Stuns Monterey With Exclusive 33 Stradale Supercar

No doubt Italy has some of the greatest talent in designing and building exotic cars and Alfa Romeo obviously possesses some of that talent. The decision to create a semi-autonomous North American design organization is a major step forward in maximizing design efforts as well as speeding up the process. It would be foolish though, if that semi-autonomous team did not consult or even bring some of that Italian talent on board to influence that effort. Especially the Chrysler brand, that Italian flare would not hurt. So suave and upscale beautiful indeed.
As to Alfa Romeo, one must view its success in North America realistically and fairly. Personally I’ve seen, in the right market conditions mirroring Long Island, the brand can be quite popular. More dealerships, smartly aligned with Maserati and Ferrari, much better marketing and educating the public about the reliability of the brand and lastly more product. Sure this 33 is a halo car, but what a halo car! Alfa Romeo has talent and Italian flare, the challenge ahead is to use it better.
The difference in Alfa Romeo visibility and presence between areas of our country and here is shocking to me. Success must be measured for now as maximizing the demographics of income and culture and then replicating it over time across our nation. Until then, any measures of comparison against much better established European luxury brands is a false narrative, a narrative Alfa Romeo could change. Even 33 cars at a time.

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No doubt Italy has some of the greatest talent in designing and building exotic cars and Alfa Romeo obviously possesses some of that talent. The decision to create a semi-autonomous North American design organization is a major step forward in maximizing design efforts as well as speeding up the process. It would be foolish though, if that semi-autonomous team did not consult or even bring some of that Italian talent on board to influence that effort. Especially the Chrysler brand, that Italian flare would not hurt. So suave and upscale beautiful indeed.
As to Alfa Romeo, one must view its success in North America realistically and fairly. Personally I’ve seen, in the right market conditions mirroring Long Island, the brand can be quite popular. More dealerships, smartly aligned with Maserati and Ferrari, much better marketing and educating the public about the reliability of the brand and lastly more product. Sure this 33 is a halo car, but what a halo car! Alfa Romeo has talent and Italian flare, the challenge ahead is to use it better.
The difference in Alfa Romeo visibility and presence between areas of our country and here is shocking to me. Success must be measured for now as maximizing the demographics of income and culture and then replicating it over time across our nation. Until then, any measures of comparison against much better established European luxury brands is a false narrative, a narrative Alfa Romeo could change. Even 33 cars at a time.

It’s not about educating the public, it’s about educating the network. The franchises are in simply the wrong hands, as part of the Auburn Hills expansion they appointed mass market dealer groups with one size fits all System Sales that doesn’t fit or generally work well with upscale niche brands. Coupled with the mindset from Auburn Hills, it failed when it was tried in the late 80s and failed again this time.

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