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Brand

Peugeot Launches New Logo With Intentions Of Updating The Brand’s Image:
Peugeot

Peugeot Launches New Logo With Intentions Of Updating The Brand’s Image:

Now that the Fiat Chrysler Automobiles (FCA) and Peugeot S.A. (PSA) merger has been completed creating the new identity of…
OPINION: STELLANTIS – A Bad Deal For Chrysler And The United States:
Opinion

OPINION: STELLANTIS – A Bad Deal For Chrysler And The United States:

My name is Frank B. Rhodes Jr. and my great-grandfather, Walter P. Chrysler founded the Chrysler Corporation in 1925. His…
Maserati Pushes Back Brand Relaunch Event To September:
Events

Maserati Pushes Back Brand Relaunch Event To September:

The Maserati brand has been teasing its upcoming brand relaunch event, called “MMXX: The Way Forward”.  While originally scheduled for…
The Chrysler Name Might Not Be On The Company Anymore, But The Brand Will Live On:
Chrysler

The Chrysler Name Might Not Be On The Company Anymore, But The Brand Will Live On:

With the news of the merger being accepted by both Fiat Chrysler Automobiles (FCA) and Groupe PSA, a lot of…
Is The FIAT Experiment In North America Over?
Opinion

Is The FIAT Experiment In North America Over?

In 2010, the Fiat 500 city car was introduced in Detroit at the North American International Auto Show with quite…
Balancing Act: Dodge’s Muscle & Mainstream Conundrum:
Dodge

Balancing Act: Dodge’s Muscle & Mainstream Conundrum:

After years of offering cheaper versions of Chrysler products, Dodge has begun the slow transformation into a muscle car brand.…
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