Subcompact Fiat Strada Pickup Hits 700,000 Milestone In Brazil
Current Generation B-Segment Pickup Has Been The Best-Selling Vehicle In Brazil For Past Four Years
Stellantis just hit a significant production milestone in Brazil with its subcompact Fiat Strada, and it’s one worth paying attention to. The automaker has now produced 700,000 units of the current-generation Strada at its Betim Automotive Pole in Brazil since the truck’s redesign in 2020.
For North American pickup fans who are unfamiliar with the Strada, think of it as a modern-day version of the 1982 to 1984 Dodge Rampage. It’s a subcompact pickup designed for navigating tight city streets, offering affordable ownership, and delivering real-world utility. It’s been the best-selling vehicle in Brazil for four straight years, and in 2024 alone, Fiat moved over 144,000 units of this little hauler. That’s more than most full-size trucks sell in some global markets.
Initially launched in 1998, the Strada has undergone significant evolution over the years. The current generation debuted in 2020 with bold new styling, an available four-door Double Cab configuration, and improved ride quality thanks to suspension upgrades. Fiat even introduced an optional CVT automatic transmission in 2022, a first for a truck in its class in Brazil.
The 2024 Strada lineup brought even more changes, including a turbocharged 1.0-liter FireFly Flex-Fuel I3 engine and the introduction of a range-topping Ultra trim. These updates helped it set a monthly sales record in August 2023, with over 16,000 units sold in just one month.
As of May 2025, Fiat has already sold more than 51,000 Stradas in Brazil alone this year, helping it maintain its commanding 5.8% market share. That’s not all; the Strada is now exported to Uruguay, Paraguay, and Argentina, where it has also made a name for itself. In Uruguay, for example, it’s been the top-selling vehicle since 2023.
The truck is even rebadged as a Ram for the Mexican market and sold under the Ram 700 nameplate.
According to Stellantis, more than 2.4 million Stradas have been produced across all generations. That’s a big deal in a segment where few nameplates have had this kind of staying power or adaptability.
“The fact that we’ve built 700,000 of these trucks in just five years shows how much the Strada resonates with drivers looking for something compact, rugged, and reliable,” said Frederico Battaglia, Fiat and Abarth VP for South America. “It’s proof that innovation and practicality can go hand in hand.”
