Stellantis Shuffles Maserati Production Amid Factory Optimization

Stellantis is shaking up its production strategy for Maserati, shifting the GranTurismo and GranCabrio assembly from its current Turin facility to the smaller Modena plant, where the high-performance MC20 is built. This strategic move is part of a broader effort to enhance efficiency and strengthen the automaker’s relationship with the Italian government.

The transition aims to optimize underutilized facilities while positioning Modena as the central hub for Maserati’s luxury performance vehicles. By concentrating production at this site, Stellantis looks to streamline operations and reinforce Maserati’s identity as a high-end brand.

To compensate for the production shift at Turin, Stellantis is planning a significant ramp-up in Fiat 500 Ibrida (hybrid) production. This increase is expected to offset the reduction in Maserati output at the facility, ensuring that employment levels and factory utilization remain stable.

The decision to restructure manufacturing operations comes at a crucial time for Stellantis, as Chairman John Elkann prepares to address the Italian parliament on March 19, 2025. Industry insiders anticipate further details on the company’s long-term strategy will be disclosed ahead of this date.

By consolidating Maserati’s production in Modena and expanding hybrid vehicle manufacturing in Turin, Stellantis aims to maintain a competitive edge while aligning with evolving market demands. The move underscores the company’s commitment to innovation and operational efficiency within its Italian manufacturing network.

Source: Bloomberg