Stellantis Secures Patent for Smart Retractable Front License Plate Bracket

Stellantis has officially been granted a U.S. patent for a retractable front license plate bracket, a tech-forward solution aimed at balancing vehicle design, engine cooling, and legal compliance. The patent, filed on October 20, 2023, was approved by the United States Patent and Trademark Office (USPTO) on April 24, 2025.

For many car owners, especially performance enthusiasts, the front license plate is more of an eyesore than a necessity. While nearly half of U.S. states require a front plate, the rest don’t. That inconsistency creates a design dilemma for both automakers and customers. Stellantis’ new solution brings some logic and automation to the problem.

How It Works – 

The system features a pivoting license plate bracket mounted on a telescoping arm that can extend or retract into the front bumper or grille area. When deployed, the license plate sits vertically in full view, as required by law. When retracted, it rotates to a horizontal position, either flush with the bumper or hidden entirely, allowing unimpeded airflow through the front grille.

The unit is powered by a compact electric motor and is controlled via an onboard system that uses GPS to determine the vehicle’s current location. If the vehicle enters a state that requires a front plate, the bracket automatically pivots the plate into view. If the vehicle moves into a state that does not require it, the system retracts the plate to improve vehicle aerodynamics and cooling efficiency.

A manual override is also available, allowing the driver to deploy or retract the plate at will. This feature is particularly useful in extreme heat, spirited driving, or track use, where additional cooling airflow may be preferred, even in a plate-required area.

Why It Matters – 

Stellantis’ new design isn’t just about looks; it addresses real-world performance concerns. Modern vehicles, especially high-performance and electric models, rely on advanced cooling systems that include high- and low-temperature radiators, condensers, intercoolers, and battery thermal management systems. A fixed front plate can partially block airflow into these components, which can reduce their efficiency.

By actively managing the plate’s position, the vehicle ensures optimal airflow when it’s needed most, without forcing owners to break the law in states that mandate front plate visibility.

Future Potential – 

While no specific vehicle models have been confirmed to receive the technology yet, this patent opens the door for the application of this technology across the Stellantis lineup, from Ram trucks and Dodge muscle cars to hybrid vehicles under the Chrysler and Jeep® brands. The system is especially relevant as Stellantis expands its hybrid and electric vehicle (EV) offerings, where thermal management plays a crucial role in performance and battery life.

More than just a cool gadget, the retractable bracket is a well-thought-out solution that blends compliance, convenience, and performance. And for design-focused buyers, it means you won’t have to sacrifice front-end styling just to follow the rules.

Source: USPTO