Stellantis Mexico reported a solid month of sales in September 2024, moving 7,021 units across its portfolio of brands. The Ram brand led the charge in sales, while Dodge, Peugeot, and Ram posted record-breaking results for the month. This momentum reflects positive market reception to the brand’s product lineup, including new entries like the Dodge Attitude and Ram 1200, alongside well-established models such as the Ram 700 and Dodge Charger.
Alfa Romeo –
Alfa Romeo continued its upward trend, delivering 25 units in September. The brand’s strong lineup of premium vehicles—Tonale, Stelvio, and Giulia—helped maintain its positive sales trajectory. The growing appeal of hybrid options within the range also contributed to the brand’s success.
Dodge –
Dodge saw a total of 1,063 units sold, with notable performances across multiple models. The Dodge Charger posted its best September since 2018, reflecting continued interest in the iconic performance sedan. The newly introduced Dodge Attitude, a budget-friendly sedan, sold 491 units, accounting for 46% of Dodge’s total sales for the month. Meanwhile, the Dodge Journey recorded 285 units, making up roughly 27% of Dodge’s sales, and the Dodge Durango posted sales of 28 units.
FIAT –
FIAT reported 604 units sold in September, led by the compact Mobi with 185 units. The Fiat Pulse followed closely, with 183 units sold, while the Fiat Argo and Fiat Fastback rounded out the lineup with 128 and 95 units sold, respectively.
Jeep® –
Jeep® sold 1,423 units in September, continuing its strong performance in the Mexican market. The Jeep Compass led the way with 375 units sold, followed by the Jeep Renegade with 363 units. The iconic Jeep Wrangler recorded 301 units, while the Jeep Grand Cherokee added 216 units. Jeep’s premium Wagoneer SUV saw 19 units sold, catering to high-end customers.
Peugeot –
Peugeot had an exceptional September, selling 1,799 units—a 44% increase compared to the same period last year. This marked the best September in sales in the brand’s history. The Peugeot Rifter recorded its highest-ever sales in September with 212 units, while the Peugeot Partner saw its best September since 2019, moving 344 units.
Ram –
Ram led Stellantis Mexico in overall sales, with 2,107 units sold in September. The Ram 700, a popular small pickup, achieved its best September ever, selling 1,213 units. The Ram 1200, another key model, sold 516 units, further boosting the brand’s sales. Ram Heavy Duty and Light Duty models contributed 236 and 131 units, respectively.
Impact of Chinese-Produced Models –
Stellantis Mexico has recently introduced several models produced in China under the Dodge and Ram brands. The Dodge Attitude, a compact sedan, and the Dodge Journey, a performance SUV, have been well-received by the market. The Dodge Attitude accounted for 46% of Dodge’s total sales in September with 491 units, while the Dodge Journey continues to build momentum in the Mexican market. On the Ram side, the Ram 1200 pickup, another new Chinese-produced model, made up nearly 25% of the Ram brand’s total sales, contributing 516 units in September.
