Stellantis Mexico wrapped up March 2025 with a solid total of 6,915 vehicles sold, marking a strong month across multiple brands. According to Sales Director Antonio Camalich, “Our recent launches are having success among customers, proof of this are the good results obtained last month.” He also highlighted how Stellantis is strengthening its dealership model by focusing on “specialized networks,” where each brand’s values are at the center of the customer experience.
Ram – A Record-Breaking March –
Ram had a historic performance, selling 3,118 vehicles—its best March ever. The Ram 700 led the way with 1,335 units sold, followed by the Ram 1200, which moved 928 units. Larger trucks were solid too, with 710 Ram 1500s and 115 Ram Heavy Duty pickups sold. The standout, however, was the Ram ProMaster, which saw a massive 58% sales increase compared to March 2024. Ram continues to dominate the work and utility space in Mexico thanks to a diverse lineup that meets both business and personal needs.
Dodge – Attitude Continues To Lead The Way –
Dodge had a strong showing with 784 vehicles sold. The biggest highlight? The Dodge Durango recorded its best March in sales since 2016 with 73 units sold, showing that buyers are still drawn to its mix of performance, practicality, and style. The compact Dodge Attitude was the volume leader at 507 units, while the Dodge Journey brought in 202 sales. Dodge’s SUV lineup is showing signs of renewed strength.
Jeep® – Renegade Continues To Be A Success –
Jeep® closed March with 1,188 vehicles sold, thanks to a strong SUV lineup that continues to resonate with both urban and off-road buyers. The Wagoneer stood out with a 25% sales increase compared to March 2024, as more buyers seek luxury with capability. Other solid performers included the Renegade (247 units), Wrangler (228), Compass (214), Commander (195), Grand Cherokee (160), and JT (119). With a lineup that offers everything from rugged trail capability to family comfort, Jeep remains a go-to brand in Mexico.
Peugeot – Sales Climb Across the Board –
Peugeot posted 1,327 units sold in March, showing strength in both commercial and passenger segments. The Peugeot Manager saw a 9% bump over March 2024, continuing to gain favor among businesses. The commercial lineup performed well with Partner (335 units), Partner Rapid (272), and Rifter (269). On the SUV and crossover side, the Peugeot 2008 sold 246 units, while the 3008 added another 83 units. Peugeot’s diverse lineup keeps it competitive in multiple sectors.
FIAT – Consistent and Affordable –
FIAT contributed 481 units in March, staying steady in the compact and entry-level market. The stylish Fiat Pulse led the way with 173 units, followed by the Mobi (111), Argo (100), and Fastback (97). These small, affordable models remain a solid choice for first-time buyers, students, or city drivers looking for value and efficiency.
Alfa Romeo – Niche, but Forgotten? –
While smaller in volume, Alfa Romeo sold 17 vehicles in March. With its premium styling and performance, Alfa continues to serve a specific niche of buyers looking for something different.
