Stellantis HQ Gets Patriotic Makeover for America’s 250th Birthday

If you’ve driven past the Chrysler Technical Center (CTC) in Auburn Hills, Michigan lately, you probably noticed something big—literally. Stellantis just unveiled a huge new building wrap on its North American headquarters, and it’s all about celebrating America’s 250th birthday.

The 15-story tower now proudly wears a red, white, and blue America250-themed wrap, complete with the newest Dodge and Chrysler logos, along with bold nods to Jeep® and Ram. It’s part of a new yearlong partnership between Stellantis and America250, the official group in charge of organizing the country’s semi-quincentennial celebration.

This isn’t just some casual ad either. The new wrap covers the entire face of the tower and can be seen from a long stretch of I-75, where over 200,000 vehicles pass by each day. It’s designed to grab attention—and it does. The message is clear: Chrysler, Dodge, Jeep®, and Ram are proud to be American-born brands and even prouder to help lead the charge into the country’s 250th year of independence.

It’s also a return to tradition. Before the merger that created Stellantis, the Chrysler Group was known for frequently updating the tower with new wraps that showcased their latest vehicles or milestones. Over the past couple of years, though, those updates slowed down. In fact, the last wrap—a Jeep® Wagoneer S promotion—was installed back in June 2024. Before that, the building went nearly a year without one.

But now, the tower is back to doing what it does best—making a bold statement. The wrap doesn’t just show off new logos; it tells a story. A story about American innovation, independence, and the four powerhouse brands that have become part of the country’s automotive legacy.

For car lovers, history buffs, and everyone in between, this wrap is a reminder that Stellantis’ U.S. brands still take pride in their heritage—and they’re more than ready to celebrate the red, white, and blue.